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Google to Crack Down on AdWords Display URLs

The policy at Google may not be changing regarding how they treat Display URL’s within AdWords accounts, but they are cracking down on those abusing the system. Effective April 1st of this year the display URL policy will be strictly enforced. While the policy...

Geo-Targeting Headaches with Yahoo Search Marketing

As an accredited Yahoo Ambassador, I am accustomed to working with the Yahoo Search Marketing PPC system (YSM). Although YSM can be an effective means of paid advertising, its Panama system still has a ways to go and I want to share with you several of the challenges...

Google Answers Question on First Try!

Today something exciting happened to me. Google replied to an email I sent them. Not only did they reply, but the response I got was exactly what I was looking for – you see, they read my question, and actually answered it! This is a first for me, as the first...

MSN Displaying Google Adwords Ads

Years ago MSN stopped displaying Google AdWords ads in favor of their own PPC advertising platform, MSN Adcenter. So why, after all this time have they begun to display AdWords ads again? On Tuesday Jon Henshaw blogged an interesting find: A search for the phrase...

Ad-Butterfly Gives Bloggers More Control

Ad-Butterfly, an online ad services, allows more control over ad placement, providing marketers with the ability to choose which blogs to post there ads to, and allowing bloggers to choose which ads get posted to their site, according to a BusinessWeek article...