by denis | Apr 29, 2008 | Search
This morning I arrived at my desk to find a very welcome message from my friend and colleague Eric Lander. Apparently Google made a colossal boo-boo and exposed the quality score and max bids for some advertisements. As far as I know this is a first. Check out...
by denis | Apr 21, 2008 | Tips
This is the second in a series of articles intended to convey my personal impressions of managing PPC through Google Adwords, Yahoo Panama and MSN Adcenter. If you missed part one, you can view it here. Today I will be covering Yahoo’s Panama. Of the three, this is my...
by denis | Apr 2, 2008 | Search
This is the first in a series of articles intended to convey my personal impressions of managing PPC through Google Adwords, Yahoo Panama and MSN Adcenter. Each engine has its pluses and minuses and I thought I would write a short blurb describing my experiences using...
by denis | Mar 28, 2008 | Social
Recession, recession, recession… I don’t know about you but I have had my fill of this doomsday word! It seems to me the panic caused by this word simply increases the chances of a recession occurring. Recessions, however, have a silver lining because they provide...
by denis | Mar 14, 2008 | Search
PPC (Pay-per-click advertising) has been around for a while now and many site owners have either experimented with, or have at least heard of the marketing platform but surprisingly, there are still a large number of potential advertisers who have had no exposure to...
