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Click Fraud Measurement Guidelines Finalized by IAB

Today the Internet Advertising Bureau (IAB) released version 1.0 of the guidelines for measuring click fraud. The guidelines were created with the aid of Yahoo, Microsoft and Google in order to ensure that all major search engines would back the finalized guidelines....

This Week at Google

Well, this has certainly been a busy week at Google. One thing I can say for Google, they are very energetic and we’re never wanting for good writing material. Yahoogle Deal Abandoned Right on the heels of revising the scope of the agreement between the two search...

Google Separates Search Stats

Good news for users of Google Adwords. Last week Google added the option to allow AdWords users to view separate statistics for Google search and the Google Search Partner Network (such as Aol.com and Ask.com). Prior to this, performance data was only listed for both...

Microsoft adCenter picks up the pace

Last year, Microsoft adCenter introduced changes to their Ad ranking system for advertising in the US. This represented a shift towards a more Quality Based Ranking system, along the lines of what Google AdWords and Yahoo’s Panama already have in place. It appears...