by denis | Jul 1, 2008 | Tips
Users running a PPC Campaign in the Google AdWords platform are given the choice of displaying ads on the Google Search Network and/or on the Content Network. I have never been a big fan of advertising on Content Networks, as I find the automated matching process to...
by denis | Jun 30, 2008 | Search
Earlier in the week I was going through a Client’s AdWords account and saw a reference to PPA pricing. This reminded me of Google’s seemingly vanished venture. Back in March of last year, Google AdWords announced the launch of a US only Beta for a new AdSense Network...
by denis | Jun 23, 2008 | Search
Recently, Google announced an agreement with rival search engine, Yahoo. In their blog, Google maintains that this agreement does not signify a merger, nor will it harm competition in advertising. However there is general concern over the extent that Yahoo will make...
by denis | Jun 3, 2008 | Search
For a few years now Google has offered their AdWords advertisers an alternative to the online interface with AdWords Editor, a downloadable program offering additional functionality to make managing your campaigns just a little bit easier. Today at SMX Advanced, Kevin...
by denis | May 22, 2008 | Search
This is the third in a series of articles intended to convey my personal impressions of managing PPC through Google AdWords, Yahoo Panama and MSN Adcenter. If you missed the earlier posts, you can find them here: Part 1 – A User’s Review of MSN adCenter;...
