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PPC Keyword Research for AdWords and Overture

If you have decided to start a PPC Campaign with AdWords and Overture, and don’t know where to start on selecting keywords, here are some ideas. When starting out you will probably have some keywords in mind. I suggest using Wordtracker to find how popular those...

Overture vs. Yahoo for Small Business Budgets

With all these changes surrounding Yahoo and the new Overture Site Match system, where do you stand to get the best bang for you buck as a small business? First a quick glance at the new Site Match system. It is based on a combination of cost-per-click and paid...

Smaller, (2nd Tier) PPC Search Tools

Everyone knows about PPC Advertising on Google and Overture. But what about the smaller second tier engines like FindWhat, Kanoodle, GoClick, or any of the other dozens out there? Is it worth your time and money to bother with any of these small fish? For larger...

Winners and Losers of 2003 – Who’s Hot in 2004?

2003 was a watershed year in the search engine industry. Not only was it the year of mergers and acquisitions, it was also the year that the media, business and financial sectors really took notice. It was a very busy year for the SEO sector as well, perhaps marking...

Try Everything At Least Once Over the Holidays

The Christmas/New Year holiday season is a great time to break bad habits picked up over the years. One habit I will be trying to shake this season is the habit of defaulting to Google each time I do a search. For me, it is a terrible but very real habit to...