Study Shows Search Engine Variety

A study of search results displayed at the four major search engines shows that each engine is increasingly producing results that differ from the other engines. In other words, searchers can be reasonably confident that Google, Yahoo, MSN or Ask Jeeves will, more...

Stats, Facts and Organic SEO

Everybody loves lists and statistics. From the annual Top100 movies of all time lists to the Top10 cities in which to live, even the simplest comparative studies can captivate people and inform pop-culture opinions. Folks use lists to prove points, gauge their own...

Arachnophilia, the Joy of Playing with Spiders

Spiders make great geek pets, at least virtual ones do. Here at StepForth, we keep a couple spiders on our system to test sites, pages and documents in the hopes of learning more about the behaviours of common search engine spiders such as GoogleBot, Yahoo’s...

Trouble at the ol’ ODP

The Open Directory Project is the largest human edited directory of web sites and documents existing online at this time. While many search engines such as Google, Yahoo, Ask and MSN maintain larger databases of electronically spidered sites, the volunteer editors at...

Click Fraud: Detection, Analytics and Advocacy

Click Fraud is the greatest threat to the rapid growth of the paid-search marketing sector. Speaking about click fraud to an investor conference in December, Google CFO George Reyes stated, “I think something has to be done about this really, really quickly,...