Thursday, December 13th, 2007
The issues surrounding online privacy have been a hot topic on the web lately, and Ask.com has taken the concern a step further with the introduction of AskEraser.
Ask announced the launch on Tuesday in their official Blog. This new feature added to the Ask site provides control for the searcher over how their search activity data is handled. At any time users have the ability to turn on the service which will result in their search data being removed off the Ask servers within a number of hours. Information removed from their servers will include search terms, clicks, IP addresses, and any user or session IDs.
Using AskEraser could not be any simpler. When visiting Ask.com you will see an “AskEraser” link at the top right corner. Clicking this link will bring up a window explaining the service and provide you with a button to turn it on. Once on, the link at the top right will expand to offer you an on / off toggle.
AskEraser is all part of the move to expand the end user’s privacy. While it may be a smart move for Google to follow suit, I suspect this feature is one they may not move towards.