According to an interview Search Engine Watch’s Kevin Newcomb had with Ask spokesperson Nicholas Graham, the search engine is still committed to search and denies allegations that Ask is “dead”. In fact, apparently the search community overreacted.
Kevin has more of the interview feedback in his article but these quotes sum up Ask’s position nicely:
“The idea that we’re going to become a women’s site is just plain wrong. We know that a sizable group of our core user base is women, and we know they come to us for a certain kind of search: to get answers, often in areas of reference, health and entertainment,” Graham said.
“We want to address the answer-seekers, who put things in a search box in certain ways,” Graham said. “We think it’s smart to identify who our most active users are. It’s smart to identify the kind of searches they’re looking for, and focus on building that up. We want to be the first place our core customers come when they’re looking for answers.”