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Adwords API Will Now Cost Money

Google has announced that it will be charging a pay per usage fee of $0.25 per thousand queries of its Adwords API. To those business owners that didn’t have a clue what I just said here is the scoop. First of all, this really does not ‘directly’...

Microsoft adCenter First Impressions

A few short months ago Microsoft quietly introduced adCenter, their Pay Per Click (PPC) advertising platform. My first impressions of adCenter are relatively positive. Based mostly on the setup process here are my thoughts on the newest player in the PPC industry....

Yahoo Search Marketing Handbook

Mona Elesseily has nearly five years experience crafting Yahoo Search Marketing (YSM) campaigns for her clients but over the last 16-months, she has been absolutely immersed. As the Yahoo! (Overture) PPC expert working at Canadian paid search advertising firm Page...

Florida’s Effect on SEO Spam

A few years ago, in the days before the introduction of Google’s Florida Update, SEO was a quasi-Masonic vocation practiced by an expanding order of techno-monks who acted openly but held secret the minute details of their trade. As search engines and SEO...