Charity in Changing Times 2011

  There are so many invaluable charities doing amazing work but needing help either with finding volunteers, funding, publicity, and overall visibility. With tight budgets, traditional marketing is becoming more and more difficult. However, creating a presence...

Project Management Defined

With the recent addition of new staff and larger contracts, my position has evolved to take on the official role of Project Manager/Facilitator.  Up until recently, I defined Project Management as inputting data into BaseCamp (a web-based project management and...

How to Optimize for Google 2011 – Part 3 of 3

In parts 1 & 2 I have already discussed much of the onsite SEO factors, as well as some off site stuff such as inbound links and algorithmic updates. Here are some factors that are only slightly contributing today, but show a very strong probability of being major...

How to Optimize for Google 2011 – Part 2 of 3

In Part one of How To Optimize for Google, I discussed some of the fundamental on-site SEO aspects and how they have changed over the past few years. This article focuses on a few algorithmic updates as well as some updates in the inbound link landscape. Google...

My 2011 B2B Marketing Handbook Arrives March 1st

I got your attention with that title didn’t I!? No, it isn’t actually a book I wrote… I wish! That said, it is a great book I just bought from Marketing Sherpa and I am really looking forward to reading it. Although I have been practicing web...