I got your attention with that title didn’t I!? No, it isn’t actually a book I wrote… I wish! That said, it is a great book I just bought from Marketing Sherpa and I am really looking forward to reading it.

The Marketing Sherpa LogoAlthough I have been practicing web marketing for 14 years I have absolutely no illusions that I know everything (far from it). As a result, I read content from my web marketing peers as often as I can and I try to pick up Marketing Sherpa handbooks and guides occasionally to see what marketing strategies I may be missing; Marketing Sherpa truly rocks!

An image of the 2011 B2B Marketing Advanced Practices HandbookIt is on that note I thought I would share this great deal on the 2011 B2B Marketing Advanced Practices Handbook by Marketing Sherpa (a mouthful indeed!). The book will be released on March 1st but it is available right now for preorder at a significant $100 discount (down to $247 in digital format) which I couldn’t ignore. So, if you are like me and like to keep up on the best of the best techniques check it out!

Full disclosure: I am trying to cut my costs even more by advertising this with my affiliate code but can you blame me!?

Keep in mind they guarantee your satisfaction for this purchase 100% and I can’t imagine you not being happy with it – I have never returned one!

Here is what the 2011 B2B Marketing Advanced Practices Handbook by Marketing Sherpa includes:

  • 171 pages focused on Top B2B marketing challenges
  • 10 How-to case studies and exercises
  • 18 Real-world examples of what works
  • Step-by-step tactics on finding and attracting high-quality leads
  • Practical training on automation, scoring, nurturing, and analytics
  • View B2B Handbook excerpt here
  • Book available March 1, 2011
  • Pre-sale Save $100 (ends 2/28)

Here is Marketing Sherpa’s 100% Satisfaction Guarantee in verbatim from their FAQ:

All publications in SherpaStore are covered by our 100% satisfaction guarantee whether we publish the item or we carry it for another publisher. If you are not satisfied with a particular purchase, simply return it within 30 days for a 100% refund of the cover price and any state taxes you may have paid on the purchase.

by Ross Dunn, CEO, StepForth Web Marketing Inc.
Increasing the bottom line online for businesses since 1997!
Follow Ross Dunn on Twitter: @RossDunn