SSL Is Here To Stay!

SSL Is Here To Stay!

Like having a business plan is essential for your business growth, so is SSL, especially if you want to rank well on Google in 2018. Why not? Implementation of SSL will have minimal impact on your current rankings and in return set you up for success! Google Cares If...
StepForth’s 15-Minute Social Media Audit

StepForth’s 15-Minute Social Media Audit

Social media matters in 2018. Social is the direct funnel where businesses and followers/clients can interact. These interactions are special because they don’t have to be business related. Yet, the hard part about social media is the number of platforms you may...

How to Reduce Image File Size On Your Website by Over 60%

Back in 2010 Google officially stated page speed was added as a ranking factor for its search results. This means the speed at which your site loads can have an impact on the resulting position of your web page in search engine results. As a result, web marketing and...

Why Google Dislikes Zombie Sub-Domains

Last week I wrote an article for The SEM Post on the hazards of zombie sub-domains and how your very own site could be affected without you being the wiser. I also used an example of Houzz.com which is the 177th most trafficked website in the USA yet it is suffering...

How to Check and Improve Website Load Times

A few years ago Google publicly announced that site speed was now a factor in their ranking algorithm. Many had suspected this to be true for years, but back in 2010 Matt cuts made the official announcement. A fast loading site does not help you so much as a very slow...