The show was packed with updates from Google. Ross & Scott discussed Google Search ranking updates, the rollout of new Search Console Video index report, new rich result guidelines, Google My Business mobile app, expiration of Google posts, and much more!

 

 

Noteworthy links from this episode:


Transcription of Episode 435

 

Ross: Hello, and welcome to SEO 101 on WMR. FM episode number 435. This is Ross Dunn, CEO of StepForth Web Marketing and my co-host is my company’s senior SEO, Scott Van Achte. 

Has it been a couple of weeks since I was over at your place?

Scott:   I think it has been a couple of weeks already. Yeah, time flies.

Ross:  Totally. We’ve been out on his boat and had a great time and got to hangout. As usual, I just wish I lived up there.

Scott:   Finally it felt a bit like summer and then it rained, I think the next day, but typical.

Ross:  It’s always good to hang out. But yeah, things are looking good now. Back inside our offices working because it’s nice out.

Scott:   Yeah, it’s beautiful. I’m out of here. You can do the show on your own right?

Ross:  We’ll just do it on our bikes trying to fly about.

Twitter Adds Back Nofollow Attributes To Links

Ross:  Let’s start off with little non-SEO news about Twitter, which is funny because I think we talked about that last time.

Scott:   Yeah, in the last episode, we talked about how Twitter had removed all the nofollow tags from all of their links. And well, they’re back. So they put the nofollow back. I swear I went through the transcripts from our last show to see, because I was pretty sure I predicted that they would add it back. But apparently I didn’t. That must have been a dream or something. If you were hoping that you’d start to get some good inbound links from Twitter, that’s done. You had a week, you missed your chance. Weird eh?

Ross:  I still stand by what I said, which is that, I think Google just considered some suggestions now anyway. Maybe they don’t, maybe they do. But it just makes sense to me that Google always treats lots of that stuff as suggestions. I mean, they don’t really publish their rules in a concrete format, I don’t think. There’s always ‘maybes’ and ‘it depends,’ just like SEO.

Scott:   Yeah. It’s a whole world of ‘it depends’ for sure.

Twitter Now Lets You Remove Unwanted Mentions

Ross:  Actually, it looks like you can remove unwanted mentions.

Scott:   Yeah, so this is new, as of July 11. So now, if somebody is talking about you on Twitter, you can remove… you can unmention yourself or untag yourself from their stuff, which is super cool. I don’t really use Twitter much so it won’t really affect me unless I guess someone decides to freak out at me on Twitter. So it allows you to remove the link to your Twitter profile from the original tweet and all replies. It will stop people from mentioning you again in the same conversation. It stops any further notifications about the conversation you were tagged in.

Ross:  Wow. That’s a game changer.

Scott:   For a lot of people, I think it will be.

Ross:  Especially celebrities.

Scott:   Yeah. So hopefully John Mueller doesn’t see this or we won’t get any more Mueller files in the future. He’ll just untag himself from everybody.

I feel like Facebook had something similar to this at one point. Or maybe you could just unfollow things that you’re tagged in? I can’t remember. But it’s good. I feel like it’s a good step forward for those people that need it.

Ross:  Just in case everyone was confused, we did reverse that by mistake. What we just mentioned was the non-SEO news. Twitter adding back the nofollow was SEO news. Anyway, that’s okay.

Scott:   Keep them on their toes. You introduced the first topic, so don’t even blame this on me.

Ross:  I have to go back and look.

Scott:   Read the transcripts next time.

Google Ranking Update Summary 

Ross:  So under SEO news, Google ranking update summary. Alright, what’s going on? I haven’t read this one.

Scott:   This isn’t super exciting but it’s kind of a helpful little tool. So in Google’s Search Central Help documentation, they have added a new page, where they outline all of the most recent, well I think it goes back about two years, search updates, ranking updates, along with a link to the official blog post that talks about it, and the start and end dates for the rollout of those updates. So like the most recent core update is the last thing that’s been listed in there. That’s pretty cool. If you’re trying to figure out if there’s been an update recently. It’s a good place to reference. I know Moz has a going page as well, and a few other of the tools out there have this listed, but it’s good to see it listed from Google. They do only list updates that Google deems relevant to website owners. So you may not necessarily… there could be a small update that they think is not all that important and it may not be listed, but at least you know, it’s a quick reference chart. It’d be actually really good for us for the show if we’re trying to figure out when a core update was a few months back, quick, easy reference. You can find that at developers.google.com/search/updates/ranking. It’ll be in the show notes, of course, as well. But just a handy little chart if you’re trying to troubleshoot or just reference important dates from the past.

New Video Index Report Rolling Out

Ross:  Cool. Now, this next bit, a new video index report rolling out, I was trying to read up on a bit of, as you mentioned stuff there. So it was announced on July 11. The new report is going to be rolled out over the next few months. Essentially, what it does is, if your website has any videos, the report will appear in the left hand navigation and it’ll show how many pages Google’s identified with a video, which videos were indexed successfully and any issues preventing videos from being indexed. There’s also an update to the URL inspection tool. It’ll check a URL that Google detects a video on, if you see one with that video on, you will see additional information about the indexing of that video. But what was puzzling me is, I still find myself stuck on this, is this only videos that you’re hosting or not? So I had to look it up. And the example they showed is kind of confusing to me. It’s a YouTube video that was indexed.

Scott:   I believe it will actually look at embedded video. So if you’re embedding it, at least in the URL inspection tool (I think it was in the screenshot that they had there for the example, because I can’t look at it live) I’ve tried a few different sites and it’s not showing up yet, but it is still rolling out. The page in their example had a YouTube video embedded on it. That showed up in the URL inspection tool. So I’m guessing it shows whether it’s embedded or hosted on your site or whatever. Hopefully, we can have more of an update on this in a future show when it’s more widespread, and we can actually see it live.

Ross:  Something about this doesn’t make sense to me. Maybe I’m just still grasping it. This stuff has already been noticed before, I guess it’s just allowing us to see that. Because we’ve already seen videos do well on websites and such. It’s funny that it’s YouTube, since Google owns YouTube, but whatever. There’s also Vimeo, there’s also a whole ‘nother lot of sites, there’s a lot of sites out there that post video, Wistia the whole bit, that we would want Google to be able to notice. If it’s only listed on your page, that’s important to know. So YouTube example aside, which I don’t think was the best example, at least, you can see now that Google is noticing it. If there are any problems, they’re gonna let you know, that’s the key issue.

New Rich Result Guidelines

Ross:  Alright, new rich result guidelines. What’s this on?

Scott:   Google’s always sort of making steps about safety and all that kind of stuff. So they have updated their rich result content guidelines to disallow rich results for products that are widely prohibited or regulated or can facilitate serious harm. So Google actually added the following to their guidelines for rich results.

Do not markup content that promotes widely prohibited or regulated goods, services or information that may facilitate serious and or immediate or long term harm to self or others. This includes content related to firearms, weapons, recreational drugs, tobacco, vaping, products and gambling-related products.

The recommendation now is if you sell any of this sort of stuff, I think ‘fireworks’ was also included. It is recommended you remove your structured markup for those products, although Google also noted that no manual actions will take place if you leave the markup in place on the site. So really, you don’t necessarily have to do anything but if you have one of these sites, and you’re thinking, “Oh, I should mark up all my guns,” well you don’t have to. Google’s going to ignore it and you will not be getting rich results for any products that fall into those categories. I don’t think we have any clients that sell any of that stuff currently.

Ross:  None.

Scott:   So it doesn’t really affect us personally.

Ross:  They don’t mention specifically…well, recreational drugs. Okay, there you go. So any marijuana sites, that kind of stuff, which are everywhere now, would have to watch out for this. I don’t know. I find it strange. It’s kind of like Google saying. “Add nofollow tags to everything you don’t want to share with someone or you know, use a disavow file to prove that you don’t want to be connected.” You know what Google, figure this out yourself. Why are you making us do work for you? I hate when they do this. I mean, they really should just ignore it. Why make anyone change anything?

Scott:   In this case, it’s weird because they say that if you do have these products marked up, they’re not going to take action. They’re just not going to index. They’re going to ignore the markup. But they’re going out to say that you need to not do this. Unless you’re gonna punish us for doing it, why does it matter? I don’t know.

Ross:  It’s like they’re trying to pretend they’re not evil or something.

Scott:   I guess it will clarify some things. So like, for the people that do have these types of websites that are wondering, “why don’t I have rich results anymore, what’s going on?” To give them some transparency, you don’t have them anymore, because they’re just not allowing it anymore. Rather than people freaking out, like, “Oh, my rich results are gone.” Then they’re panicking and whatever. So maybe that’s more what it is. It’s more about transparency than it is about telling us what to do. I don’t know.

Ross:  You know, in looking at some of these future articles we’re about to talk about, it makes me kind of giggle because today is going to be a bit of a Google slam. But anyway, what’s the show without a bit of ranting?

Google Search Console Anonymizes Tons Of Queries; Updates Help Doc After Ahrefs Study

Ross:  The next one here, Google Search Console, anonymizes tons of queries, updates help doc after Ahrefs study. This is an article from Search Engine Roundtable. Really, what this came down to is, Ahrefs announced results of a study that showed 46.13%, so almost 50% of Google queries are classified as “anonymized queries” and have no further information. These are the ones you say… just blocked out within Google Search Console and has very little information. Only the ones that are showing are ones that they decided to show. When Barry Schwartz reached out to Google with this information, Google backtracked and clarified their help document with the new wording that instead of “very rare,” “some queries” are not shown in reports. I mean, come on, 50% is not some.

Scott:   That’s a couple more than some.

Ross:  Anyway, their reasons/excuses are that it’s a limitation to the Search Console data collection, that they don’t keep all that information. And my deeply hated line, that they’re “protecting searchers’ privacy by blocking those queries.” Come on.

Anyway, I don’t believe that in a heartbeat. If they were concerned about some identifying information showing up in a query for a health related site, fine. Let’s just block queries in that industry. Not everyone. If they’re really that concerned about it, which I really don’t believe it is. I think it’s just “let’s make it more inconvenient for people who are trying to get data out of what their searches are, so they can do better in SEO.” This is all great information, normally. “So that everyone will go to ads” which is where Google makes their money. They’d never admit to that but that’s what it’s always smelled like and I think that’s what’s going on here.

Google My Business mobile app has stopped functioning forever

Ross:  Now, this is local SEO, and there’s been a change to the Google My Business mobile app. Tell me about it.

Scott:   The death of another Google product. I feel like this happens all too often. So back in November, I believe it was, when Google My Business changed to Google Business Profile. So the Google My Business mobile app has been used by a lot of people (but not me) to make profile edits, communicate with customers, all that sort of thing and now it is officially dead. It is toast. They announced in November, it would be ending in 2022 and July 2022 is the month that it is toast. So if you were used to using the app, I’m sorry, because I’m sure your life was easy when you got used to it and now you’ve got to revert back to Google Maps app or Google search. It’s done. There you go. Another dead Google product.

Ross:  Yeah, there must have been a reason. I don’t know what it was. I guess they’re just trying to consolidate things into a specific app. In this case, Google Maps. That’s not the worst idea. But just a little inconvenience, that would seem like nothing except there’s always a whole bunch of them.

Scott:   For a lot of people, they won’t care, they’ll just log in the other way and do their updates. But I’m sure there are a number of people that go to their app every day. They’re working on their business information, and they’re doing their stuff. And now they have to learn a new way to do it, which, for some people, that might be hard, you know, people that aren’t very tech savvy, and it took them forever just to do this. “Now what do I need? What do I need to do?”

Ross:  And they may panic thinking they’ve lost their profile.

Scott:   It sucks for some people. I mean, again, it won’t affect me, we do everything for clients on desktop. So it’s not like I’m using an app for that stuff but it’ll affect some for sure.

Google Business Profile Toggle To Hide Address To Customers

Ross:  For those who are not tech-savvy, or SEO-savvy, this next piece may play a role, maybe kind of tricky for you. Google Business Profile has added a toggle to hide the address of your location to customers. Now, I know a lot of businesses who would look at this and go, “Ooh, finally, I can hide my personal address.” They’re going to click on that, and it’s going to hide their address and they won’t know what that means. That is a fundamental change to their entire online profile with Google. Their exposure is likely to plummet a whole number of things. Now, it’s perfectly fine if you are in fact, and this is the reason for this, a service area business where you don’t have people coming to your location, and you want to be found in a wide area instead of being from a certain radius of your location, you say, “Okay, this is the whole area that I work in, I’m a plumber, just give me a call, I can arrive to any of these locations within this whole area.” Then yes, you should have a service area business that actually may benefit you. If you have a bricks and mortar location, you’re still going to do better (the irony there) by actually having a Google Business Profile with your address and keeping it visible. Service area businesses still do not do as well as businesses with a physical location. So by Google adding this toggle, it’s going to look very simple and easy and innocuous for someone just to hide their address, and feel all private, but what they’re not going to realize is they’re dooming their account for a while, at least until Google finally does a better job of letting service area businesses surface in results. I’m a bit concerned about it. Especially with our clients. We are very good at educating but that doesn’t mean that the education sticks. And it’s so easy just to click the little toggle and ruin a lot of work. So I’m a little concerned about this, to put it mildly.

Scott:   Yeah, I guess we’re gonna see what happens. I think there’s definitely a place for it and a lot of people will want to toggle that off. But like you said, it’s not going to be as cut and dry for a lot of businesses.

Ross:  No, and if you just change the toggle, we don’t know yet whether or not that takes time. But for all we know, when you toggle off your business address, that is sent to Google and the damage is done for months. When you toggle it back, that won’t take effect for even more months, additional months, I don’t know. It could be very, very damaging. Now, that’s part of the so-called additional functionality that Google’s offering. And I do like that they have it, don’t get me wrong, I think it is good that this can be done now. I’m just worried that it’s going to be done for the wrong reasons. Google is trying to make their Google Business Profile more effective, more usable so that people go there more often.

Google Posts Now Expire After 6 Months

Ross:  While they’re also doing something. This is the next story. They’re now making sure that when you post a Google post to your Google business profile, what these are, essentially your news items like “We got a sale coming up” or “Check out our open house on this date” and it shows up on your Google My Business Profile and on your knowledge panel. If someone searches your business name in Google Search, it’ll show up there along with your information. You know, about anything that’s special that’s happening. Well, Google is now expiring those after six months. There was a time where this information would stay there for quite a long time. If it wasn’t time sensitive. Let’s say “Did you know that we offer this service blah, blah, blah,” this isn’t something that expires, that could stay there for quite a while. Well, now they’re making sure that anything you post there expires after six months, so that you have to go in there on a regular basis to update your profile and to add this information, which is a good idea. Frankly, there is no doubt in my mind that being more active with your Google business profile is going to pay dividends. Google loves to see you in there. This is just yet another example of how they really want you to go in there and keep it updated. So do that. It’s going to pay dividends, big time. Personally, I think you should have a Google Business post, at least once a month, up to two or four times a month. Depends on just how active your business is, if there’s lots to share.

Scott:   Does this mean that after six months, when the post is deleted, you can just go repost the post that was deleted and have this cycle of every month you just repost everything that was deleted the month before? Because you know people are going to do that.

Ross:  Right. Someone will, but that certainly won’t work too well for them. I guess it’ll show Google that you’re there. That it’s not a dead profile. But that’s about it.

Scott:   Just set all your posts into an automated system and then you just have this cycle of new posts regurgitating in an endless forever loop.

Ross:  Beauty of the wonderful quality of Google.

Nofollow vs Follow link Ratio Irrelevant

Ross:   Alright, it’s time for the Mueller files. Johnny’s not here to give me crap so I can say that. Although I thought about you, buddy. Okay. So what is this? Tell me about this?

Scott:   We got lots of little things here. So over on Reddit, a Reddit user had asked John, about nofollow versus follow links, they were having a bunch of major ranking problems. He noted that their inbound links had a ratio of 75/25 follow versus nofollow links and he asked if that could be an issue.

Ross:  Just in case the crowd doesn’t know, what does that mean?

Scott:   They were saying that 75% of his links were follow links, so dofollow, and 25% of his links were all tagged nofollow, his inbound links were tagged nofollow. He was asking about the ratio of follow versus nofollow and the importance of that on rankings. John had simply replied that “Any problem your site has would not be due to the ratio of follow to nofollow links. That’s just not a thing.” So it’s not a big surprise for me but I felt like it was important to put it in here because if somebody is troubleshooting, and they’re looking at all the little grainy bits of detail, and they see that they have so many follow links, and so many nofollow links, and they wonder, is there a certain percentage point where you need to have at least so many percentage, so many nofollow links to make your profile look natural. That’s just not the case. So it’s something you don’t have to worry about and John confirmed that. So there we go.

Ross:  Yeah, and just to add some background again. A follow link isn’t something you actually say ‘follow,’ it just means that this is a person who’s linking to your website, to your business, and it’s happily given, there’s no block to it, essentially, they’re fine being related to you in some way or another. They’re not blocking the value of that link. Now, if they added a nofollow tag to that shared link to your website, then they would be saying “I don’t want to be associated with you or I want to be careful and I don’t necessarily want to be connected with you.” So there was a concern at one point, if you had a lot of people linking to you with nofollow, did that impact your visibility if you had very, very few people linking to you with follow? So saying, I do want to be associated with you with major amounts of them not wanting to be associated with you. I still think that it makes sense to be concerned about it because a lot of nofollow links say something. But what this comes down to and what John has said is that if you read between the links (“between the links” – it works!) is that you, saying that we only care about the ones that are following. If you have good links pointing to you, and they’re from relevant sites or authoritative sites, then you’re doing well. And don’t worry about it if you’ve got a lot of no follows. I think I covered that a bit better, like status and value. For anyone who totally doesn’t have a clue about this stuff. So hopefully that helped you.

Does The CMS Matter For Search Rankings?

Ross:  This is a good one too. Does the CMS matter for search ranking? CMS is your content management system — this is WordPress, (God forbid) Drupal, Joomla, some of these other platforms. These are systems that allow you to manage your website and build sites and stuff. It’s great stuff. But someone asked, “Does this matter for search rankings? Does Google care?” John says no, as far as he knows, it doesn’t matter. What’s your thought on this, Scott?

Scott:   On the surface, it doesn’t matter. For the system, I don’t think it makes any difference. Because the major ones are good these days. If it’s some proprietary system that your developer just built for you, it may or may not matter. The fact that it’s a different CMS in itself doesn’t matter, but the way it’s built and the functionality and the flexibility for SEO might matter. Does the CMS allow you to customize areas on a page by page basis? Does it allow you to change the title tag or add Structured Markup if you need to, or adjust canonical tags? We’ve seen systems in the past where you can’t even upload a custom robots.txt file, which is ludicrous, but sometimes they’re like that. So you know, from any of the major systems, it doesn’t matter. We come down hard on WIX sometimes or even like he just did with Joomla, or Drupal and stuff like that. But really, they can all do well but you need to make sure that in some situations, you have the appropriate plugins, or modules or apps or whatever, that CMS is calling the add ons, to allow you to do the SEO friendly, flexible things that you need to do. If the particular system you want is a lesser known system, you have to do a bit of research to make sure that it is capable of being updated or something to do what you need to do.

Ross:  I mean, think of a car analogy. Does it really matter what kind of car you have? They all drive, mostly, but some will do better and some won’t break down as much, some are more efficient, some will go faster. Not all perfect analogies, but content management systems are the same. Some are easy to work with, you can easily fix up a Volkswagen Beetle if you know basic mechanics. But good luck doing that on a Ferrari, or anything on digitally-based cars. The same concept. A content management system, if you try and really get into the bells and whistles of a custom content management system, you’re going to be in for a world of hurt if you’re trying to do it yourself. And sometimes making changes could cost a fortune. We have a couple of clients like that, don’t we, Scott? Where they ask for one change and it takes 1000s of dollars and weeks and weeks for something that should have taken an hour and maybe 100 bucks.

Scott:   There was one. I can’t remember what it was that they needed done and they asked their developer of the content management system, and they were quoted, I think it was 9 or 10 hours to do whatever the task was. If their site had been WordPress, it was something I could do in under five minutes. They were quoted, I think it was 10 hours of labor, I don’t know what the billable was but over $1,000 to something I would have just done for free. I wouldn’t even bill the client for that because it would have been so fast. So you know, if you’re going proprietary, you really want to know what you’re in for if you need to change, what are they willing to do for you? What can you do yourself? Because sometimes, if you got a WordPress site, or even Shopify or whatever, you can do just about anything yourself, or you can do everything yourself. If it’s proprietary, sometimes the doors are locked, you need to hire the developer to make changes and you can’t do it yourself. It may not affect SEO, but it’s going to affect your budget when you need it to be updated for whatever reasons.

Ross:  And God forbid, the company that made that platform goes under or just shuts down. We have one right now who did a phenomenal job, I gotta say it’s the best job I’ve ever seen done for a custom content management system. I mean, they just knocked it out of the park and they’ve been working with this client for 20- 21 years, something like that. I was so impressed. I couldn’t help but share that with them. I said, “man, you guys did an amazing job here. I can see why he’s been with you so long.” And this isn’t their fault, but they’re going in a different direction now and now they need to shut it down and they want someone to take over. So we’re going to do that, I hope. It’s not easy and we are ultimately going to have to switch it to a different system, that’s expensive, very expensive. I would say that is not the norm in terms of a good result, I’ve seen mostly poor results from custom platforms, and mostly horrific pricing. You just feel caught when you’re using a custom CMS. Again, not always, but I would say the majority of time, unfortunately. So in other words, no, it doesn’t matter which ones you use for search rankings unless you get into the nitty gritty and find out which ones actually have a better track record and which ones are more affordable and how much you can manage in house. “It depends” our favorite words.

Ross:  Take a shot.

Any Risk In Deleting A Disavow File?

Ross:  The next bit here is about…we actually just talked about the disavow file. “Is there any risk in deleting a disavow file?” This is another question for John Mueller. Really, what it comes down to is the disavow file, which was designed for people to share which websites (this is with Google) they do not want to be associated with, that have linked to them. So maybe they found a whole bunch of “toxic websites” linking to them. They say “Google, no, don’t, I did not build these links to myself. These are not me. Please ignore them.” It was done in about 2012 when they first released, it’s hard to believe it’s been that long.

Anyway, Google can now distinguish between accidental and manipulative links. This is something that back when this was launched, and I was talking to John about this, I was furious. I was just like “Google should know, why are they making us work for it” It’s been my tune for quite a while. I hate when they make us do things that they should already be doing themselves. They just pawn it off on us. Now they finally, apparently can distinguish between accidental and manipulative links. I shouldn’t say ‘now,’ they’ve been doing that for quite a while. That’s well known. But that’s his response, we can now distinguish them. So unless you think you did have a manual penalty and that’s why you put the disavow file there. He says, you’re fine, just remove it, don’t worry about it, and move on. I think that’s really valuable insight for anyone out there who’s freaked out about it, and maybe just created a disavow file just to be sure they protected their listings. Don’t worry about it, remove it. He did suggest keeping a copy of what you had there just so you know, but other than that, go for it.

Scott:   I feel like it’s been years since I’ve uploaded a disavow file. You know, like you said, unless you’re chasing a penalty, or you’ve got major issues you’re trying to sort out, you just don’t need it. And I wouldn’t even chance it. You can’t do this but unless you could fully guarantee that a link you’re trying to disavow is actually harmful. If you disavow it, there’s a chance that’s actually helping you and now you’ve, you know, I don’t know it’s just not worth playing with unless you’ve got really solid evidence that you’ve got some problems there.

Ross:  Yeah, I think the last time might have been six years ago, when we did a disavow file. And it was because we weren’t sure what the heck was going on with this client. I can’t pinpoint which one it was. But that’s what it felt like  in my memory here. My leaky sieve memory.

Ross:  Alright, so last, but not least, I had a question on Facebook today, I did answer it via video, I’m going to try and do that a little more often, just because it’s kind of fun. It’s easier for me to do. And, I think more personable. Anyway, it was on our StepForth Facebook page and the question was, whether or not there will be any harm done to this person’s SEO, the results, if they started marketing different domains that they had pointing to their main domain. So in other words, domain A is their main site. That’s the one they have rankings for, it’s doing really well. Then they bought domain B, and C, and D and they want to start using those for different types of marketing. The long and the short of it is, I said they don’t matter. Go for it. They’re not going to hurt you. Now…

Scott:   It depends?

Ross:  It depends.

Scott:   I knew you were going to say that.

Ross:  I know. Well, it always does because what are you doing with those domains? Are you going to be trying to link build with them or you’re trying to do stuff that’s just shifty? Well, that can pass that negative authority to your site. It can be bad. So don’t worry about it if you’re just going to use them in different kinds of newsletters or perhaps…in this example, he does a tutoring for seniors, so if he wants to use his senior tutoring domain on a forum, which is about seniors learning and trying new things, that’s probably a good idea because they’re gonna think, “Wow, this person is definitely relevant to what I’ve just.. this is great. I’m going to click on this because it said “senior” in the domain.” Now his main, like A domain doesn’t actually say it, just says “tutoring,” or whatever it may be. So what you’d want to make sure of, though, is that they don’t just send them to the homepage, when they click on that senior domain, they should be sent to a specific section of your website that is focused on seniors tutoring. That provides the best experience and is frankly going to be more impactful, and you’re likely to keep them on the site. So anyway, that was my feedback for him. I welcome anyone to send questions. We love answering them on the show. Even on StepForth’s Facebook page, we see them. I did take a couple of weeks to notice it.

Scott:   You got there, though.

Ross:  Yeah, actually, thanks to Carlyn, my assistant, she noticed it. Thank goodness, and it was not easy to find. Actually, in fact, the comment didn’t even show up unless we selected “All comments.”

Scott:   Oh, I hate that.

Ross:  Made no sense. I really don’t like Facebook. But anyway, I’m glad it’s there for you guys. We do welcome your questions. If we don’t answer quickly, or it’s been a couple of weeks, please ping us, you know, email me [email protected] or go to our SEO101 community on Facebook. When you’re in there, we do check that before every single show or prior to every show. So do that and we’ll check it out and see if we can answer it on the show or I’ll post an answer via video.

Ross:  Well, on behalf of myself, Ross Dunn, CEO of StepForth Web Marketing and my company’s senior SEO, Scott Van Achte, thank you for joining us today. Remember, we have a show notes newsletter you can sign up for at SEO101radio.com where you won’t miss a single link and you can refresh your memory of a past show at any time. Have a great week and remember to tune in to future episodes which air twice a month on WMR.FM

Scott:   Great. Thank you everybody for listening


Mueller Files: