Today in court Google won out over Viacom’s $1 Billion lawsuit, essentially showing that the court has decided that YouTube is protected by the Digital Millennium Copyright Act (DMCA) against claims of copyright infringement.

Viacom had sued YouTube over copyright infringement relating to the many video clips of various Viacom owned programming posted to the video sharing site. While Google has won a “motion for summary judgment” Viacom can still appeal if they choose to do so.

You can read more about this win over at the Official Google Blog and also at Search Engine Land.

Over the years I have seen many great marketing campaigns that just made me say “wow”. You know the ones, the campaigns that are so off-the-wall, yet also brilliant that you think… “why couldn’t I have thought of that?” Well, I have decided to start posting these whenever I find them so that I can show clients or find them again when I need a personal flash of creativity. This one that I was shown today by my SEO Specialist, Scott Van Achte,  definitely qualifies! Read more…

When a graph showing an increase of unique Facebook visitors (March ’08 to December ’09) crossed my desktop at StepForth, one nagging question immediately entered my mind: Why doesn’t the number of Facebook visits have exponential growth? By definition, isn’t social media supposed to facilitate ‘Exponential’ — ‘Viral’ marketing, and shouldn’t the adoption of Facebook be a perfect illustration of this?

One conclusion: While Facebook may be ‘crushing’ the competition, market saturation may be close at hand (i.e. a growth plateau). Read more…

On February 14th, Danny Sullivan posted a frustrated Buzz about Google Buzz that lured me into making a few comments. Well, low and behold, but a man by the name of Josh Wills who is involved behind the scenes in Google Buzz jumped into the fray and listened. Yes, listened! I was so impressed, I thought I would share with you the conversation.

To set the tone, this all started when Danny Sullivan shared his frustration about how badly the reply system is designed within Google Buzz and that spawned a bit of a hackfest from other frustrated users.

Ross Dunn - Yes the whole thing is a confusing mess. I just don’t get what is going wrong over at Google. Have they lost perspective entirely? I am very disappointed; I actually had high hopes for them. I guess I have been taking it for granted that their products are well thought out. I won’t make that mistake again…

Josh Wills - @Alex is right, there is alot to fix. @Ross, I am sorry you’re disappointed. …

Josh went on to discuss spam issues on Buzz. I will just show you the parts where we interacted from here on in. Read more…

Just a few hours ago Google announced an enhancement to Gmail called Google Buzz that will be rolled out over the next couple of days. What is Google Buzz? Essentially, it is the incorporation of an important part of what made Google Wave so sexy for many people (me included) – the ability to manage conversations on other platforms (like Twitter) from a central location that we already frequent – GMAIL.

So how does Google Buzz work? Below is a video outlining the cool new capabilities but if you can’t access that at the moment, here is much of the key video transcribed to text:

“Buzz goes beyond status messages. It automatically pulls images from links, shows videos in line, and lets you flip through photos the way they were meant to be seen – big and fast. You can connect to other sites you use; like Picasa, Flickr, Google Reader, and Twitter. So your friends can keep up on what you are doing on the web, all in one place.

“Buzz makes sure you see what matters most. The best part about sharing is getting responses to your post; Buzz sends these comments to your inbox to make sure you don’t miss them. You can respond right from there to keep the conversation going. If you want to make sure you friends see something, you can send it right to their inbox by adding them with an “@” reply.

“You’ll sometimes see recommended Buzz from someone you are not directly following. Buzz identifies posts that may interest you or are popular among your friends and recommends them to you so you don’t miss out. And it works on your phone, so you can keep up with what your friends, or people near you, are Buzzing about.”

Here is the official Google Buzz video followed by why Google Buzz could help Google advertisers and those with high Google rankings: Read more…

I recently tested a few tactics to determine the most effective methods of generating SEO juice using Twitter. Here are the top seven, in no particular order.

1. Choose a good Twitter handle
Choose a Twitter handle that is relevant to your company and is easy to remember. Your handle (also known as your User name) becomes part of your Twitter URL e.g. http://www.twitter.com/B_West. This creates a static URL for future search indexing. Of course the challenge is to find an available handle that matches your company or brand while keeping it as
short as possible so its easy to tweet and retweet.

2. Account names are important too
You will also want to optimize your Twitter account name to best reflect your company or brand. Your account name is what appears in your profile, next to your icon/image. This can be different than your Twitter handle. You will want to choose an account name that promotes your company or brand. Bonus tip: check your website’s natural search stats to see which variation of your brand name generates the most search activity.

3. Promote your Twitter account
Once your account is set-up the first thing you’ll want to do is build your list of followers and the link reputation of your Twitter account. An effective way to do this is to display your Twitter URL on your website
along with the Twitter icon encouraging users to “follow” you on Twitter. It’s also useful to put your Twitter link on the global footer of your website and in your email signature. Read more…

Anyone, even someone 100% immersed in online social media is likely to have moments where they just feel so overwhelmed they need to sit down and shut down their mind for a while. I can’t say I am even dedicating half of my time to online social media and I constantly find myself overpowered by:

• the speed at which new startups are launching,
• the new web marketing tactics emerging on a daily basis,
• the information that is shared and is largely untapped,
• my own ideas for new social tools that I could never find the time to launch… but still distract me,
• the potential for the future of many of the social communities/tools I use on a daily basis,
• etc…

Read more…

comScore’s latest intelligence shows that “teens” between 12 and 24 have dramatically increased their use of the popular microblogging tool Twitter and the kids between 2 and 11 are increasing as well (age 2?!  comScore is thorough! ). Although the demographics they chose were odd I think it is still valuable info to see that market segment growing. It is especially interesting to think of how the emergence of that demographic could improve number of breaking news stories that happen on Twitter. After all, it is safe to say that most people of that age group don’t let their messaging devices out of their reach 24/7.

Late last year I interviewed several of Twitter’s Twitterati  (Barry Schwartz – @rustybrick, Darren Rowse – @problogger, Justine Ezarik – @ijustine, Steve Rubel – @steverubel) for an article in the Fall print edition of the Search Marketing Standard to get their impressions on microblogging.

The feedback was, as you might imagine, excellent, and with a big thanks to the brass at the Search Marketing Standard I am now able to share the article I wrote with you in PDF format. I hope you enjoy it. Download “To Tweet or Not to Tweet” from our free account at MediaFire.

If you would like to see more articles like this one, please subscribe to the print edition of the Search Marketing Standard at their website.

On Today’s SEO 101 Internet radio show on WebmasterRadio.FM my co-host John Carcutt and I discussed how SEO relates to social media optimization (SMO). Near the end of the show I brought up Posterous and how much I like it (see “Posterous is an Intelligent Social Media Posting Tool“). Amidst the conversation I noted an e-mail discussion I had with some Posterous representatives. In the discussion I asked questions that I felt were very important in determining whether to use Posterous as a core blogging platform for a business.

Question 1) Is it possible to use a subdomain for my Posterous account? I know a domain is possible but not so sure about a sub-domain. I thought blog.mydomain.com would be great.

Answer: “blog.mydomain.com works great”

My Take: A short but very sweet answer. I am not always a proponent of using a sub-domain for a blog but the fact that Posterous offers that capability makes it all the more alluring.

Question 2) When will it be possible to use my own URL shortener? I would really rather not use yours so that I can keep all of my tracking in one place. Read more…