If you have decided to start a PPC Campaign with AdWords and Overture, and don’t know where to start on selecting keywords, here are some ideas. Read more…

Just a heads up…

the Wall St. Journal is reporting that Google will be issuing an IPO in a few days. We have heard this rumour several times before so… This may be happening, this may not be happening. In December the WSJ also reported an IPO was coming very soon. It was delayed by a sudden downturn in the market then and uncertainty around Yahoo and MSN. Perhaps conditions are right today. The biggest evidence that Google might issue is the April 30 deadline for filing corporate information with the US Government. As Google has more than 1,000 employees, they must file corporate and financial information for the first time in company history.

Stay tuned to this one folks, it will change the search engine environment in ways we can’t predict.

Just a quickie here folks:

Along with several other SEO’s who have called us over the past two days, we have noticed a huge number of changes in Google’s listings, back-links and assigned pagerank values over the past 72-hours. These changes appear to be increasing. We believe that what we see today will be radically different next week. Just to let you know.

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As the competition for search engine placement becomes increasingly competitive more and more small website owners are turning towards Pay Per Click advertising to draw the much needed traffic.

But as this new means of advertising also becomes more popular, keyword click-through rates are rising. This medium, once inexpensive, can be a very costly means of generating traffic. Read more…

Many of you will have received notice from AltaVistas InfoSpider program stating that Yahoo will no longer be accepting paid-inclusion results from Inktomi. This statement is half-correct in that as of today, April 16, 2004, Yahoo is switching to its own database which has been developed from the Inktomi database. Yahoo recently unveiled a new paid-inclusion program that has a pay-per-click component along with an annual $49(US) review fee. This new pricing policy came into effect at midnight, April 15/16, 2004. Read more…

MSN has released new information on its forthcoming search technology.

MSN Blogbot & Newsbot

MSN product manager, Karen Redezki told Matt Hicks of eWeek that MSN will be launching a blog and news service to the public before its new algorithmic search engine is released. Read more…

On March 26, 2004, Yahoo! announced the pending purchase of the european comparison shopping portal Kelkoo.com.

According to Terry Semel, chariman and CEO of Yahoo!,”Kelkoo will add depth and breadth to Yahoo!’s integrated network of services for consumers, and adds another set of powerful tools for marketers seeking to reach them.” He also explained the purchase in more detail: “commerce has emerged as a key component of search, and the combination of Web search, product search and comparison shopping will help further Yahoo!’s goal to create the most comprehensive and best user experience on the Web globally. Read more…

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Friday, March 19th, 2004

Google looks local

Google is beta testing an extraordinary new tool, Google Local Search. The test is limited to sites from the United States but, if and when Google introduces this feature internationally, it could pose a serious challenge to the publishers of local Yellow Pages directories.

Results from Google Local Search are divided into three column. The first shows the name and phone number of listings. The second column shows the street address. The third column is the most interesting as it displays the website the listing was culled from along with a link to related sites. As a Canadian and a child of the 1980’s, one of the only US zip codes I know by heart is “90210”. As a 14 hour a day IT worker, one of the most important uses of the Yellow Pages is finding a good pizza delivery. Combining the two produced this list.

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Friday, March 19th, 2004

MSN Inks New LookSmart Deal

MSN has inked a deal with LookSmart to display LookSmart results in place of Inktomi results from time to time. The deal, which was finalized early this week, allows MSN to transfer from results drawn from the Inktomi database to results fed by LookSmart whenever MSN feels it is necessary, for whatever reason.

One of the easiest ways of telling if the results you see on MSN are from LookSmart is to look in the top right hand corner of the results page and see the number of sites associated with the keyword phrase. If the number is smaller, the results are most likely drawn from LookSmart. At this time, it is not known why MSN would want to draw results from LookSmart, however the deal does add much needed revenue to LookSmart’s beleaguered bottom line.

At some point or another we have all heard the old adage, “Don’t put all your eggs in one basket.” Until very recently site owners, webmasters, SEO’s, and pretty much anyone who had anything to do with the Internet was concerned with marketing on one property: Google. Read more…