Google’s Matt Cutts recently announced enhancements to its spam reduction methods that have already taken place and are impacting search engine results.
NOTE: First I will recount some of what he said but if you want to get to the meat of it all skip below to “So What Does this Mean for Your Website?”.
And now, without further adieu let us start with a snapshot on the gravy Matt Cutt’s dished:
… we recently launched a redesigned document-level classifier that makes it harder for spammy on-page content to rank highly. The new classifier is better at detecting spam on individual web pages, e.g., repeated spammy words—the sort of phrases you tend to see in junky, automated, self-promoting blog comments.
This is great news for many of us but there is a wide swath of decent businesses with legitimate products and services who have top rankings partly due to overly optimized content; in many cases they were forced to use the techniques competitors were winning with. It is these businesses that could feel the wrath of this update along with the additional updates to come in 2011 according to Matt Cutts: Read more…