Friday, March 12th, 2004

High PageRank Links

We all know that incoming links are an important part of any search engine placement strategy. Exchanging reciprocal links is one of the easiest ways to attain links to your website from other webmasters and there are many sites out there willing to exchange links with you. That said, not all of them are valuable links that will benefit you – so where do you find them? Read more…

Thursday, February 26th, 2004

Marketing in Discussion Forums

When you’re working with a limited budget and need to increase your visibility with minimal expense, then forums are a great place to start. The effect of posting information and opinions on forums are two-fold:

When you post to forums you are posting information to a targeted readership that is interested in the forum topic. Provided that you have chosen a forum related to the topic of your website you are, in posting interesting and insightful information, promoting your own knowledge of the area and people are likely to visit your website based on this. Read more…

Change Happens

Chances are, the results you see in Google this week are not going to be what you see there next week. We are predicting another massive change to listings over the next week, based on our analysis of how Google is looking at incoming links and its recent behaviour patterns. If you are about to stop reading because this sounds complicated, hold on a minute. Read more…