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Reclaim the Link Popularity You Have Already Earned

Many sites are not taking advantage of link popularity they have already earned. How is this possible? When some sites link to yours they do so without using the “www” in the URL. To search engines this can appear to be a link to a separate website since...

Google and the “www” Issue

It would appear as if both www and non-www versions of websites are no longer being treated by Google as separate pages, at least where Page Rank is concerned. We know that the visible PR in the tool bars is only a loose indication of a site’s actual PR, but it can...

Google Finally Provides Decent Backlink Data

Ever since Google stopped showing accurate backlink (aka incoming link) counts to websites webmasters and SEOs have been forced to turn to other, more accurate tools like Yahoo. This hasn’t really been all that bad in my opinion but it is refreshing to hear that...

The Most Common Reason for Dropped Rankings: Duplication

Repeatedly my sales and consulting staff find themselves explaining that using duplicate content can and will negatively affect search engine rankings and it is heartbreaking to see clients having to rebuild rankings due to such a simple mistake. As a result, I felt...