Don’t believe everything you read

Okay, so I said it all in the title. Perhaps you need not even read this article as you may start off not believing it. Today I read an article written by an unknown name in the SEO industry (at least unknown to me). It had a number of points focused on improving...

The Most Common Reason for Dropped Rankings: Duplication

Repeatedly my sales and consulting staff find themselves explaining that using duplicate content can and will negatively affect search engine rankings and it is heartbreaking to see clients having to rebuild rankings due to such a simple mistake. As a result, I felt...
How to Maintain Rankings After a Redesign

How to Maintain Rankings After a Redesign

UPDATE – 2020: While this article was originally published back in 2007, it has been updated in 2020 to more accurately reflect todays SEO landscape. Some topics have been removed or changed from the original version. As an SEO I am asked a number of questions...

Is Your Website Search Engine Friendly? Your Personal Checklist

When I sit down with new clients and discuss the status of their new or existing site they are often shocked when I am forced to inform them that their site is not search engine friendly. Encountered with a blank but slightly shaken look I then explain that this means...

Google XML Sitemaps – The Basics

Google XML Sitemaps have been around for a while now and many webmasters are starting to become familiar with them. They can help you to achieve up to date indexing in Google, and, in a round about way, play a small roll in assisting with rankings. Sitemaps are not...