The Genesis for a Successful Online Marketing Campaign

I am often reminded how important it is to develop a well thought out business plan. I speak with numerous clients each day, each having a passion to promote their service, information or product and yet although they may be experts in their field, they do not have...

How Glossaries and FAQs Can Improve Search Engine Rankings

A large part of my time at StepForth as a search engine optimization consultant is spent conducting competitor research on behalf of our clientele. This service is focused on deconstructing the marketing campaigns of each competitor while identifying the tactics that...

Want PageRank? New Link Building Service Launched

The Fantomaster blogged about a rather interesting new service called SubmitLinks.com that has launched despite the war Google formally started on paid links. The service uniquely provides users with the ability to buy one way text links for a one time fee (guaranteed...

PPC Success in Five Steps

There are a number factors involved in having a successful PPC campaign. These include everything from keyword selection, bid management, and campaign setup to your destination website. This article will discuss five of the most important areas: Keywords, Ad Copy,...