Yang and Yun and Become.Com

Michael Yang and Yeogirl Yun are two of the most interesting entrepreneurial engineers in the business of search. Representing the business brains and intellectual brawn behind the vertical shopping search engine Become.com, both Yang and Yun have storied histories in...

Yahoo Search Marketing Services bids Overture Brand Adieu

Yahoo has officially dropped the Overture brand name from its paid-search products. The company announced plans to drop the Overture name in the North American market at the beginning of March. Yahoo will phase out use of the brand internationally in the coming months...

Pay Per Click Class Action Lawsuit Initiated

It was only a matter of time before someone took the problems associated with click-fraud to court. In February, a group of advertisers quietly filed a lawsuit against Google, Yahoo, Time Warner (AOL), Ask Jeeves, Disney, Lycos, LookSmart and FindWhat. Led by...