Last Week was More Interesting than it Seemed

This was a truly interesting week. On top of the Search Engine Strategies Conference in San Jose, the past five days provided search marketers a front-row view of international economic development, the growth of a media empire, the internal disruptive influence of...

SEO Sales and Services – Consulting Cuts Complexity

Over the past two years, both the business and practice of search engine marketing have become much more complex. The same is true of the websites search engine marketers work with. The evolving design techniques and technologies that have made the website of today...

Summer 2005, Must be the Season of the Niche

The summer of 2005 is going to be an interesting one. The world of search will be fundamentally different by Labour Day. From the recent changes at Google (the effects of which will be shown over time in the core algorithm), to the introduction of several unique types...

MSN Enters Paid Search Market

MSN has added a second pillar to its new search division and a new threat to rivals Google and Yahoo with today’s introduction of its own paid-advertising program, MSN Paid Search Solution. Contextual, keyword based paid-advertising is the largest revenue...

Consumers Search Before Buying

When hunting for stronger sales, it is wise to go where the game is. When the game gets very much smarter, wise hunters learn to adapt. – quote found inscribed in obscure cave formation near Fernwood BC. As the oft’ quoted phrase goes, “…the...