The Web We Weave, Linking for Google: April 2005

Over the past week, SEOs and SEMs have noted some significant changes in the search engine results delivered by Google. Google appears to be actively cleaning its listings by targeting sites using suspicious link-building techniques. A couple of well-known search...

Never Turn Down a Link… Almost

There was a time when link building meant finding only high PageRank links that used no forms of tracking, but now, free high PR links are extremely difficult to find, and more and more webmasters are using various tracking techniques. When many people go out looking...

High PageRank Links

We all know that incoming links are an important part of any search engine placement strategy. Exchanging reciprocal links is one of the easiest ways to attain links to your website from other webmasters and there are many sites out there willing to exchange links...

Marketing in Discussion Forums

When you’re working with a limited budget and need to increase your visibility with minimal expense, then forums are a great place to start. The effect of posting information and opinions on forums are two-fold: When you post to forums you are posting information to a...

Shake-Up Time (Again) – Google Ranking and Link Analysis

Change Happens Chances are, the results you see in Google this week are not going to be what you see there next week. We are predicting another massive change to listings over the next week, based on our analysis of how Google is looking at incoming links and its...