Yahoo Search Marketing Services bids Overture Brand Adieu

Yahoo has officially dropped the Overture brand name from its paid-search products. The company announced plans to drop the Overture name in the North American market at the beginning of March. Yahoo will phase out use of the brand internationally in the coming months...

Pay Per Click Class Action Lawsuit Initiated

It was only a matter of time before someone took the problems associated with click-fraud to court. In February, a group of advertisers quietly filed a lawsuit against Google, Yahoo, Time Warner (AOL), Ask Jeeves, Disney, Lycos, LookSmart and FindWhat. Led by...

InterActiveCorp Acquires Ask Jeeves for $1.8-billion

Ask Jeeves has been sold to Internet media conglomerate InterActiveCorp (IAC) for nearly $2-billion. Rumours about the sale, which started circulating early Sunday with a short story in the Wall St. Journal, were confirmed this morning by both IAC and Ask Jeeves. The...

comScore Media Metrix Search Engine Ratings Released

Search engine watch has printed December 2004 stats from comScore Media Metrix detailing the market share of the major search engines going into the new year. Google continues to dominate, generating 48% of all search results either directly or by providing results to...

Searching for Product Placement Spots

Why is it that when one search engine does something, every other search engine jumps on the bandwagon? From the introduction of similar new products and features to the coincidental timing of product introductions, the major search engines frequently tend to trip...