In this episode of SEO 101, we explore the latest SEO developments, including Yoast plugin support for LLMs.txt, Google’s removal of seven structured data markups, and the integration of AI Mode traffic data in Search Console. We also address a question from a viewer about niche blogging strategies, emphasizing the benefits of focused content and multimedia for better engagement. Tune in for essential insights to enhance your website’s visibility and performance in search results!
Show Notes:
- Yoast SEO WordPress Plugin Adds LLMs.txt Support
- LLMs.txt is a file for Large Language Models, akin to robots.txt.
- It helps LLMs access content tailored for them, differing from human focus.
- Early adoption phase; Yoast aims to futureproof its functionality.
- Key features include automatic highlighting of key content, no technical setup required, and free availability.
- Skepticism from John Mueller regarding LLMs.txt usage.
- Google Drops Support for Seven Structured Data Markups
- Deprecation of elements: Book Actions, Course Info, Claim Review, Estimated Salary, Learning Video, Special Announcement, Vehicle Listing.
- Google states these are infrequently used in Search.
- Existing markups won’t harm Google rankings; they will be ignored.
- Google AI Mode Traffic Data in Search Console
- AI Mode traffic data now integrated in Search Console, but only for US users.
- Data cannot be extracted or analyzed separately.
Google Bugs
- Knowledge Panel Buttons Linking Incorrectly
- New buttons in knowledge panels sometimes link to wrong or non-existent websites.
- Previously Visited Links Bug
- Some users see all Google search links marked as previously visited (purple).
- Google is aware of this issue and working on a fix.
AI News
- Google Launches ‘Search Live’ for Real-Time Voice Search
- Available to U.S. users, offering audio responses and web links.
- Marketers advised to adapt content for conversational queries.
AI Prompting and Verification Insights
- Verification of AI responses is essential, emphasizing iterative collaboration.
- Encouragement to refine prompts for better results.
- ChatGPT Search Capabilities Enhanced
- Improvements include better instruction adherence, reduced repetition, and image-based search functionality.
- OpenAI warns of potential mistakes and encourages verification.
- Identifiable AI Footprints in HTML
- AI-generated content leaves traces in HTML code.
- Use tools like Screaming Frog to identify and clean AI-generated content.
Questions & Comments
- Discussion on Niche Blogging
- Query about focusing on a specific niche (e.g., betta fish) vs. broader topics (e.g., tropical fish).
- Generally, a focused site yields better results, but expertise and multimedia integration are crucial for success.
Sources
Yoast SEO WordPress Plugin Adds Support For LLMs.Txt – Overview of LLMs.txt, its functionality for Large Language Models, and Yoast’s early adoption of this feature.
Google Drops Support For Seven Existing Structured Data Markups – Announcement of Google’s deprecation of several structured data elements and its implications for SEO practices.
Google AI Mode Traffic Data Comes to Search Console – Details about the integration of AI Mode traffic data into Google Search Console, with limitations noted for U.S. users.
Some Google Knowledge Panel Buttons Going To Wrong Sites – Report on issues with knowledge panel buttons linking to incorrect or non-existent websites.
Google Search Previously Visited Links Issue – Coverage of a bug causing all Google search links to appear as previously visited, with Google addressing the issue.
Google Launches ‘Search Live’ Real-Time Voice Search In AI Mode – Introduction of Google’s ‘Search Live’ feature for real-time voice searches powered by advanced AI capabilities.
ChatGPT Search gets ‘smarter’ – Updates on ChatGPT’s improved capabilities, including better instruction adherence and support for image-based queries.