In my travels today I came across a few articles I just had to share.

  • How Social Networking Could Kill Web Search as We Know It
    Source: Popular Mechanics. April 16th, 2008.Excerpt: Such a prediction probably seems ridiculous when Google has a market capitalization five times that of Ford and General Motors combined. After all, Google has developed a superfast, highly efficient method of making sense of the most overwhelming mass of data mankind has ever created. What’s more…” read on
  • 20 (Rare) Questions for Google Search Guru Udi Manber
    Source Popular Mechanics. April 16th, 2008.This is an excellent interview and it even covers a response (as shown below) from Guru to the concept that social media will kill search.Excerpt: (Interviewer)While we’re talking on the subject of personalization, a colleague of mine said that search as you know it is falling to the wayside and changing dramatically as social networking comes into play—trending toward this MySpace-Facebook model where people look to their friends or their community as the take-off point. Do you see that as a bona fide trend? And, if so, does search become less important?(Reponse from Guru)Search has always been about people. It’s not an abstract thing. It’s not a formula. It’s about getting people what they need. The art of ranking is one of taking lots of signals and putting them together. Signals from...” read on

I hope you enjoy those two articles. It seems this week is a Google-fest over here at StepForth, what with our debut of “How to Optimize for Google, Part 1 of 3” just yesterday on our SEO blog and in our weekly web marketing newsletter. Oh well, the fact of the matter is Google is a monster company and the more light we can shed on the monster the less anyone has to fear it. Well, unless you taunt the monster… and I am recommending you don’t.

by Ross Dunn, CEO, StepForth Web Marketing Inc.