Uncover the impact of Google’s August 2024 core update, forum content displays, and AVIF format support. Learn essential SEO practices and valuable insights from John Mueller’s Q&A session. Gain expert advice on enhancing search performance and optimizing online visibility in this insightful episode.
Show Notes:
- Google August 2024 core update rollout completed on September 3rd.
- Update caused significant ranking movement within search results.
- Google aimed to address feedback from creators regarding small and independent sites with original content.
- Recovery after a hit does not require specific actions; focus on creating satisfying content.
- Google Search testing a new display for forum content with “Top Comments” and “Related Content.”
- Google Search now supports AVIF file format based on AV1 video compression standard.
- Do not specify a fragment URL as canonical, per Google’s updated best practices.
- Fragment URLs, commonly used with anchor links, are discouraged as canonical URLs.
- Google testing a “From This Image” feature in image search results.
- Yelp sues Google over alleged illegal dominance in local search market.
- SEOs query John Mueller on the quantity of links in blog posts; he emphasizes writing for the audience over following strict link quantity rules.
- A fan inquires about displaying links to main areas without looking spammy on his service-based business’s page.
Sources:
New LiteSpeed Cache Vulnerability Puts 6 Million Sites at Risk – Discusses a new vulnerability in LiteSpeed Cache for WordPress impacting over 6 million sites, potentially leading to total site takeover by hackers.
WordPress Plugin and Theme Security Updates – Details WordPress’s enhanced security measures, including mandatory two-factor authorization for plugin and theme authors and the use of SVN Passwords for improved authentication.
WebXRay: Tool for Legal and Compliance Professionals – Introduces WebXRay, a tool designed for legal and compliance professionals to identify privacy violations on the web, utilizing tools previously used for tracking individuals to track corporations.
Google Trends Email Subscriptions End on October 29 – Announces the discontinuation of Google Trends email subscriptions on October 29, 2024, directing users to alternative methods for accessing data, such as the daily newsletter or RSS feed.
Google August 2024 core update rollout – Details the completion of Google’s August 2024 core update rollout and its impact on search rankings.
Google Search testing new display for forum – Explores Google’s testing of a new display format for forum content, showcasing “Top Comments” and “Related Content.”
Google Search now supports AVIF file formats – Discusses Google’s support for AVIF image file formats and its potential impact on SEO.
Do Not Specify A Fragment URL As Canonical – Outlines Google’s best practices, advising against specifying fragment URLs as canonical.
Google Image Search: From This Image – Explores a new Google Image Search feature, “From This Image,” which provides related images when clicking on an image.
Yelp sues Google, alleging illegal dominance of local search – Highlights Yelp’s antitrust lawsuit against Google concerning local search dominance.
LinkedIn Question about links quantity in a blog post – John Mueller addresses a common SEO query about the quantity of links in blog posts.