More interesting developments in the world of SE business…
MIVA, the popular shopping basket system has been purchased by PPC search tool FindWhat.Com. While being a fine PPC search tool, FindWhat.Com has never been a major player on the search engine scene however they are a notable entity. Why would they purchase MIVA?
StepForth staff have two guesses.
-> The first is FindWhat.Com wants to challenge Google’s new E-Commerce search tool, Froogle with their own E-Com tool.
-> The second guess has FindWhat.Com bulking itself up to make a more attractive acquisition target for a larger player such as MSN or, even Google itself.
The one thing we are pretty sure of is that this round of mergers and acquisitions is going to continue into 2004.