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Blogs 101 is a resource to provide our clients and readers with a clear concept of what a blog is, why a blog might be a positive addition to their website or marketing campaign, and how to implement, optimize and promote a blog. In Part 1 of this series I discussed the basics of a blog and some of the necessary steps to take before starting one. In Part 2, I will explain blog feeds and how to optimize a blog. Read more…

StepForth’s Blogs 101 is a resource to provide our clients and readers with a clear concept of what a blog is, why a blog might be a positive addition to their website or marketing campaign, and how to implement, optimize and promote a blog. In Part 1 of this series I will discuss the basics of a blog and some of the necessary steps to take before starting one. Read more…

My apologies to my readers for such a quiet week on the StepForth SEO Blog and for the nonexistent newsletter. I have been very busy trying to catch up on open contracts and prepare for my adventure to New York next week for the Search Engine Strategies conference.

I promise I will make it up to you next week with coverage from the conference. Read more…

From the 9th to the 13th of April I will be attending Search Engine Strategies New York covering the festivities and breaking news on the StepForth SEO Blog.

If you happen to be at SES NY as well I hope you will come by and introduce yourself (if I don’t do so first). I am excited to finally meet many of my SEO industry brethren and put some faces to the names and prior discussions from years past. Unfortunately I will not be a speaker at this SES due to significant cutbacks in programs this year but I am there representing StepForth’s SEO Blog for which I am looking to setup interviews.

Read more…

This SEO answer is a follow-up to a common question I received from my recent article “The Most Common Reason for Dropped Rankings: Duplication“.

To be as clear as possible with my answer I am going to break it down into two sections: one for those who syndicate their own content and the other for those who publish syndicated content.

Please keep in mind, however, duplicate content is not an exact science or anything close to that. As I wrote this article, I often imagined exceptions where a penalty would or would not take place. That said the following answers are based on what my experience dictates to be the most common scenarios. Read more…

It is my pleasure to introduce to you Scott Smith, partner at CopyWriting.Net and copy writing guru. Before you read any further, however, I want to give you a heads up that this is not a normal article from StepForth. This is an unedited interview written in a very personal style. In other words, this is not the normal condensed knowledge that my staff and I try to put out every week. That said, I really wanted to introduce you to Scott because I feel his copywriting skills are top of the line and either his services or his tips may help you shore up your bottom line. If you want to get in touch with Scott Smith he is best contacted by email. Read more…

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Thursday, January 4th, 2007

StepForth’s Predictions for 2007

Another New Years has come and gone and over the past few weeks search industry professionals have been releasing their search market predictions for 2007. I have steered clear of reading them because it is time for me to write down StepForth’s predictions and the last thing I want to worry about is duplication. Without further adieu, here are the predictions my staff and I put together for 2007. Read more…

For those that missed my interview with Jim Hedger on WebmasterRadio.FM last Thursday here is a direct link to my archived interview. Please note that you will have to fast forward about 20 minutes (about a 1/3 of the way on the Quicktime status bar) to get to my interview.

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Wednesday, November 22nd, 2006

PPC Campaign Assistance

I recently had a conversation with a client who was having some difficulties with his Google AdWords account. This client had then made some changes to financial settings and had resulted in significant charges beyond what was anticipated. In this example, the date range being displayed on the reports was set to a range which made it difficult to see the charges being accrued.

I spent some time working things through with the client which ultimately resulted in the effect on the account being originally sought after.

While managing PPC campaigns is an additional service offered by StepForth, for existing clients I am happy to answer any questions to try and help. For extensive issues we may require a PPC contract, but in many cases I will likely be able to simply answer your questions to help get things on track.

If you have any PPC related questions, please feel free to drop me a note at scott@stepforth.com and I will see what I can do to assist!

On November 1st, 2006 in Victoria, BC, Canada, StepForth is providing a 2 hour workshop to budding entrepreneurs on the basics of search engine optimization. The workshop is run by the Entrepreneurial Learning Foundation (ELF), a not-for-profit foundation devoted to supporting young entrepreneurs. Read more…

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