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Your Logfiles May Be Missing Important Data

In this article I am going to explain logfiles and their importance in website analytics from my perspective as a ClickTracks user. Before I begin, however, I want you to know that although I offer essential analytic consulting, I am a certified ClickTracks Analytics...

The Genesis for a Successful Online Marketing Campaign

I am often reminded how important it is to develop a well thought out business plan. I speak with numerous clients each day, each having a passion to promote their service, information or product and yet although they may be experts in their field, they do not have...

How Glossaries and FAQs Can Improve Search Engine Rankings

A large part of my time at StepForth as a search engine optimization consultant is spent conducting competitor research on behalf of our clientele. This service is focused on deconstructing the marketing campaigns of each competitor while identifying the tactics that...

PPC Success in Five Steps

There are a number factors involved in having a successful PPC campaign. These include everything from keyword selection, bid management, and campaign setup to your destination website. This article will discuss five of the most important areas: Keywords, Ad Copy,...

How to Optimize for Ask

Ask’s portion of the search market is a mere 4.3% (src. Hitwise) so it is understandable that optimizing for Ask is a low priority in the eyes of many webmasters. That said, despite the company’s rather infamous advertising campaigns Ask has some incredible and unique...