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Google’s Matt Cutts often has a few bits and pieces of useful information for all website owners out there. The following are two topics he has recently covered that site owners will likely find of interest.

Cross Linking Domains

For anyone out there with multiple websites, the question often arises regarding how to cross link these sites together – not only for usability purposes but to also keep Google happy. At the end of the day, Matt goes on to recommend being very weary of linking 20 domains together unless you have a very good reason to do so (such as different versions of the site for each country served.). Read more…

Tuesday, April 21st, 2009

Top Posts on Links

Today is the launch of our new website. Unfortunately the majority of our blog content still resides on while we deal with transition issues so here are the top posts on Links from the old SEO blog.

Link Building Tips with Loren Baker – from SEO 101 on WebmasterRadio.FM

‘The ins & outs of Link Building’

3 Methods to Build Links with a Blog – An Interview with Ross Dunn

‘Advantages of blogging for building valuable links and reputation online.’

Building Links with Directory Submissions

‘Some things to consider before using online directories to build links to your site’ Read more…

At least a few times a month I get asked various questions about why a search engine ranking looks the way it does.

For example, someone might ask me how they can influence the description and/or title that Google gave their website in their search engine ranking. But easily the most prominent question is “what are those links that show up under some #1 rankings? How can I get those?” Read more…

Friday, January 23rd, 2009

SEO Results Take Time

SEO Results Take TimeThere is one important factor to remember whenever you are involved in improving the organic rankings of a website, and that factor is time. One of the most common questions I receive as an SEO is “How long till I start to see results?” This article is dedicated to anyone who has ever asked that question.

It doesn’t matter what industry you are involved in, or what techniques you follow, in all cases you will be a prisoner of time. In the vast majority of cases search engine rankings don’t come over night. Read more…

Wednesday, September 24th, 2008

Google Answers Webmaster Questions

Yesterday Google Webmaster Central posted a video response to numerous questions the department had received from webmasters. The following video addresses duplicate content, search engine friendly web design, spider blocking, and more.

Note: The original post includes a transcript of the video if you would prefer a readable format.
by Ross Dunn, CEO, StepForth Web Marketing Inc.

A picture of Dr Evil saying 1 Trillion Unique URLSThis morning the Google Blog announced a staggering milestone that even had Google engineers astounded; 1 Trillion unique URLs were found by Google on the web at once.

This statistic not only shows the amazing power of Google’s indexing engines but outlines just how massive the Internet has become… it is truly mind boggling.

The full blog posting is located here but the following are some interesting segments quoted from the blog posting.

  • How big is the Net if that is what Google manages to index? “Strictly speaking, the number of pages out there is infinite — for example, web calendars may have a “next day” link, and we could follow that link forever, each time finding a “new” page. We’re not doing that, obviously, since there would be little benefit to you.” Read more…


“I have a number of websites used to market XYZ Travel. The main site features all products and a number of specialist / boutique websites feature duplicates of these products. Is this an acceptable practice or am I being penalized by Google? How can this be overcome?

“I accept that creative write-ups can be rewritten if essential but fact is fact – what can I do about factual data i.e. room numbers, types, facilities, amenities, address, rates, name etc?” Read more…

Over the course of a day we tend to run into situations where some basic and occasionally not so basic tips and tricks need to be applied to a website. Here are three that come to mind at the moment and might just help you improve your web marketing results. Read more…

Over the past few weeks I have received a few questions regarding my 3 part series on How to Optimize for Google. This post will answer a few of the questions I have received.

Do hyperlinked images count as back links? Which scores higher, text or image links?

Yes, Google does count hyperlinked images, however, to get the most out of imaged based links it is best to have relevant, preferably keyword-rich, alt text tagged onto the image.

As far as which scores higher, for the most part they are equal, assuming that the image has the appropriate alt text. In some cases a text based link may actually pass on a little more value if it is located within a highly relevant paragraph as an in-line link. Read more…

Today I was kindly offered the opportunity to participate in Webcology on with Jim Hedger and Dave Davies. The discussion we had was all about what it takes to keep rankings high in search engine results after successfully attaining them. Here is a link to the episode on the Webcology page where our show will be archived and to Jim’s article on Keeping it Up and here are a few tips from me on the essentials of maintaining rankings:

  1. Keep adding content to your website in the form of a blog or informational pages and where appropriate provide relevant textual links to the pages you want to maintain rankings. Check out our comprehensive tutorial on how to create, market and manage your own blog.
  2. If you write articles for your blog(s) try submitting them to article sites like If your article includes links to your website these external sites will provide link juice to your content and help you maintain visibility.
  3. PRWeb is a great tool for telling the world about your company’s accomplishments; see this video interview on link building and publicity with PR Web. By submitting a carefully written press release to PRWeb you can (depending on the service you choose) attain a large number of incoming links. These links will not necessarily provide long term impact because they tend to devalue after a week or two but inevitably you will get additional long-term links out of the process. By the way, if you don’t know of a topic to create a blog about consider creating one that just offers company news releases – there is nothing wrong with that.
  4. Submit your blog’s RSS feed to the multitude of RSS aggregation sites (news sites) online. These sites will help pump up the visibility of the content you write. This is particularly important if you rarely have time to write new content for your blog because it will give you the most bang for your effort.
  5. Keep in tune with the changes at search engines by monitoring sites like Search Engine Guide, Search Engine Journal, Search Engine Land, and of course StepForth’s SEO News Blog. If you hear of a pending or current algorithmic update on a key search engine find out all you can about it and prepare your website to bear the change – if necessary. If you find you aren’t sure what to do in response to an algorithmic update just contact a reputable SEO and get their opinion. You can find reputable SEOs in many places but to be sure you know who you are asking do a little digging to find out just how long they have been practicing SEO.

These are just a few tips but they cover the main points that everyone should know about maintaining rankings. If you have any SEO questions just use our Free SEO Questions submission form.

Ross Dunn, CEO, StepForth Web Marketing Inc.
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