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Thursday, February 28th, 2008

Today's Social Media Linkforth

Yahoo Search is aiming to show more useful information on its results page. Yahoo state’s it will eventually “enable 3rd parties to build and present the next generation of search results”. This includes bringing data found within a website like ratings and other useful information into it’s Yahoo search results page. Instead of just a website’s URL and abstract on its results page Yahoo will include “ratings, images, deep links, and all kinds of other useful data”. Although this is still in the works the plan is to let websites “regain some control over how their content is presented without allowing them to actually muck with search result ordering.”

Great Q & A from people working with social media (Lee Odden, Shana Albert, Neil Patel, Jane Copland). Topics include good sites to promote content, attracting links, social media as a marketing strategy, and an insiders guide to Social Media.

Google Maps is now including a “refine by user rating and neighborhood system” to its search results of local services (hotels, restaurants). So whether you are downtown or uptown you can find more specific and user rated search results.

Yahoo is changing its minimum bid for PPC. Depending on what keywords you are targeting your minimum bid can now be under the previous .10 cent minimum. Although this will not affect any competitive keywords it will likely help to lower costs of targeting smaller niche markets.

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Tuesday, February 19th, 2008

Today's Social Media Linkforth

Combining marketing with social networks can be a great way to spread your message through word of mouth and viral marketing campaigns. If they become popular they will drive exponential traffic to your website. In “ What makes a Successful Marketing Campaign on Social Networks?” 9 key attributes are given that are shared by the social media campaigns.

I enjoyed this great interview of Jeff Quipp of Search Engine People as he gave his secrets of the SEO business. He placed SEO as part of your overall marketing strategy. He gave his views on linkbuilding, linkbaiting, an insiders guide for new bloggers,and how he became head of his own SEO company. He also looked into the crystal ball for the future of SEO and what search engines will be crawling some time soon.

Topix, a news site, will be providing discussion forums for NBC affiliates.

Yahoo has been making improvements on consumer satisfaction scores for Yahoo Search.

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Friday, February 8th, 2008

Google Introduces Social Graph API

Last week Google introduced the Google Social Graph API, a new application programming interface to allow wed developers to make better use of relationship data for social networking sites.

The new API will have a number of practical applications, with one possibility being the integration of a button to allow users to easily add friends.

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Thursday, February 7th, 2008

The Sociology Of Social Media

While being hired on at StepForth Web Marketing our CEO, Ross Dunn, was interested in how someone with a background in sociology could benefit his company, specifically in understanding social media and how to market to it. Sociologists look at communities and try to dissect them as to what its participants have in common in addition to trends or commonalities within the communities.

Sociologists study society and social action by examining the groups and social institutions people form, as well as various social, religious, political, and business organizations. In essence it is the study of social interactions of people and groups. Read more…

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Wednesday, February 6th, 2008

Today's Social Media Linkforth

Here’s a couple links I found interesting in my social research today

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Tuesday, February 5th, 2008

Super Bowl Twitter Activity Plotted

While I was whooping and hollering over the final touch down by the Giants on Super Bowl Sunday I got a twitter from Chiropractic, a fellow Twitterer obviously as ecstatic as I was. It was quite cool to connect with someone in another part of the continent excited over an event we were both watching… it was kind of surreal.

Apparently getting a Twitter or two was a very common occurence during the Super Bowl. In fact, Twitter decided to plot the spikes in Twitter traffic during the Super Bowl with some cool results. As it turned out there was a spike in traffic during every critical point within the game. Click on the chart to see the larger more revealing version. Read more…

The following were questions sent to us by readers of the StepForth SEO Newsletter and the StepForth SEO Blog. If you have a question of your own we would love to hear from you; email us your SEO question.

Question from Steve:
Information about the why’s & how-to’s of the BLOGosphere have made for a plethora of copy all over the SEO world, yet my constantly recurring question never seems to come up! And this first question always leads me to second one. (1) If your business is NOT in any way concerned with… let’s call it “journalism” (it seems that the business of StepForth would have a sizable reliance on journalistic talent), how would a company go about deploying a blog initiative and still have time to sleep more than one or two nights a week? (…there’s this business we gotta keep running!) And (2) if one were to hire one of many firms offering such a BLOG service, how would it come off as more than a thinly veiled SERP ranking initiative, when your business is not of the type where there is really any “news” to report — AND further, where the BLOG service cannot possibly be expected to have the specific knowledge needed to write usefully pertinent journalistic copy? Read more…

Here are some of the interesting articles and posts I came across today… it is a bit of a content spread ;-)

Expect QDOS (taken from ‘kudos’) to be on the lips of many over the next year. QDOS is a method to monitor and measure your own Internet popularity and, in the longer run, help you secure your online persona from identity theft.

Currently running in Beta in the UK, QDOS is planning to launch in North America in this first quarter of 2008. So how does QDOS calculate Internet status?

Read more…

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Wednesday, December 19th, 2007

A Few Excellent Posts of the Day

Today I have been busy polishing off a feature article for tomorrow’s SEO newsletter but in the midst of that I came across a few articles and posts that caught my eye:

  • My Twitter friend and social networker extroardinaire Tamar Weinberg wrote a great article that shows which social media networks she networks across different social sites:
    How Do You Network On Social Sites?
  • ResourceShelf has links to recently posted research papers by Google employees. These papers can be gems for foretelling the future of search: Recently Posted Research Papers and Biblographic Info by Googlers. Special thanks to Barry Schwartz and his helpful Tweet that brought me to this info.
  • The unofficial Facebook blog (“AF”) discusses the incredible potential of social shopping heralded by Facebook’s recent Beta test of a payment system. You will be hearing a LOT more about this very soon.
  • Did you know that Democrats “participate more fully in social technologies”? This is just one of the interesting nuggets found in this fascinating post by Josh Bernoff of Forrester Research: Social Profiles of Political Candidates. The posting has excellent information sourced from a Forrester research document.
by Ross Dunn, CEO, StepForth Web Marketing Inc.
Google Adwords Certified Partner Member of SEO Consultants Directory EMarketing Association