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Over the past seven years, it is fairly safe to say that the use of search engines has revolutionized our methods of finding and valuing information. Almost any activity involving research from personal travel planning to corporate business planning has been made far easier through the use of search engines. When one search tool or firm dominates as Google has for the past three years, it will get a lot more attention from the public and the media. Case in point, Google. Synonymous with search, Google has changed the world. For the most part, Google has made it a better place to live. That in itself justifies the intense scrutiny constantly focused at virtually every move made in the Googleplex. The fact they are changing rapidly further justifies the public and media interest and the hoopla. Read more…

There was a time when link building meant finding only high PageRank links that used no forms of tracking, but now, free high PR links are extremely difficult to find, and more and more webmasters are using various tracking techniques.

When many people go out looking for links, they tend to focus on higher PageRanks. High PR is certainly useful and very important, but its important to know that those sites have not always had high PR’s. All sites have to start somewhere, and if you can get that free link while the site is at a lower PR why not? Read more…

The Internet is the most widely used business tool in the world. In theory, it is the least expensive and most pervasive medium for global communications. At one time, the Internet was the exclusive playground of the technical minded, otherwise known as the “nerds” and the “geeks”. It’s not nearly as cool to be a geek as it was five or six years ago. The Internet is not our exclusive playground any longer. As proven by last week’s Google IPO, the sandbox in which we shared ideas and inspiration is now the largest commercial community in the world. Everyone who is anyone in business uses it and therefore, everyone who is associated with anyone in business needs to be able to use it quickly and easily. As acceptance and usage of the Internet has grown so rapidly, every business, NGO, governmental department, school, church, and even favorite great-aunt has developed a website to communicate their message to the greater world. In order to meet a growing demand, programmers and designers have had to develop products that are easy to use for employees all businesses, regardless of those employee’s technical ability. The world of basic HTML has, for the most part, gone the way of the dinosaur. Read more…

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Friday, March 12th, 2004

High PageRank Links

We all know that incoming links are an important part of any search engine placement strategy. Exchanging reciprocal links is one of the easiest ways to attain links to your website from other webmasters and there are many sites out there willing to exchange links with you. That said, not all of them are valuable links that will benefit you – so where do you find them? Read more…

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Thursday, February 26th, 2004

Marketing in Discussion Forums

When you’re working with a limited budget and need to increase your visibility with minimal expense, then forums are a great place to start. The effect of posting information and opinions on forums are two-fold:

When you post to forums you are posting information to a targeted readership that is interested in the forum topic. Provided that you have chosen a forum related to the topic of your website you are, in posting interesting and insightful information, promoting your own knowledge of the area and people are likely to visit your website based on this. Read more…

Change Happens

Chances are, the results you see in Google this week are not going to be what you see there next week. We are predicting another massive change to listings over the next week, based on our analysis of how Google is looking at incoming links and its recent behaviour patterns. If you are about to stop reading because this sounds complicated, hold on a minute. Read more…

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