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Monday, June 21st, 2010

Googles View on Quality Links

Over at the Google Webmaster Central Blog, Kaspar Szymanski has published a post about quality links.  One of the most popular questions Google tends to receive is what are the best practices for organic link building. In this post Kaspar explains Googles viewpoint on the issue.

There are no breakthrough techniques listed in the Google post, but every little bit of insight can certainly add up.e sure to check out the full post, but here are some of the main points covered. Read more…

Blogging is like an online cocktail party where you meet people, ask and answer questions, chat and discuss what is important to you and your site.

Some of our clients query whether Blogging is a valuable source of advertising and the answer is, absolutely. What does it do? It provides valuable inbound links and gets your site branded. Read more…

Google Webmaster Tools is very useful for a number of things, but this article will focus on improving your inbound links and on site Page Rank.

Even the best webmasters sometimes have broken links on their site. Even the best webmasters sometimes move or delete a page without properly 301 redirecting the old URL to a new replacement. It happens all the time, but if the 404 error created by these mistakes is not addressed the website may not be living up to its full potential. Read more…

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Tuesday, May 26th, 2009

Blogging Your Way to the Top

It is no real secret that a well written topical blog can significantly help out your website – so why aren’t you doing it?

The most common reasons I hear for not starting a blog involve a lack of time to write posts, and limited ideas to write about, but taking that extra time to get some useful content out there can do wonders for your search rankings among other things. Read more…

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Thursday, April 23rd, 2009

Is This Link Any Good?

One question that I hear fairly often is not, how to get links, but rather, “How can I tell if a link will be any good?”

Obtaining links from other sites has two main purposes. The first is “link juice” for the purpose of improving search engine rankings. The second is attracting traffic to your site. There are many instances where a link is totally useless for SEO but great for traffic, some that are great for SEO but useless for traffic, and some that are a combination of the two. This article focuses on how to tell if a link will benefit you in terms of SEO.

Search Engine Friendly
There are a number of factors to consider when deciding if a link has any SEO value. First and foremost, the most important factor is whether or not Google can even see the link. If Google can’t see and follow your link, then it will hold no value at all. Here are a few things you need to check out to see if Google can see what you’re putting out there. Read more…

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Thursday, October 23rd, 2008

Google Displaying Error URL Sources

Google, in their Webmaster Central Blog, has introduced a nice little feature to the webmaster tools interface recently. The new feature identifies source URL’s for various errors that they detect.

For instance, when they display a 404 (not found) error for your site with a link to the missing page, now they will also tell you where they found the link to this error. This added feature can save a webmaster a ton of time in some cases. Read more…

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Tuesday, October 7th, 2008

Promoting Your New Website

Promoting your new websiteA few weeks ago I wrote about building your website from the ground up. This article did not dive into great detail on any specific topics, but rather touched on the key points you will want to address. In this article I will place most of the focus on the promotion aspect of this previous article.

While at times new websites can experience organic search rankings in a matter of months, for the most part, it can take well over a year before you start to see any progress, and that is if you start promoting right away! Read more…

Dr. Ralph F. Wilson is editor of Web Marketing Today and is widely recognized as an authority on Internet marketingI met up with Ralph Wilson at the Search Engine Strategies San Jose conference a couple of weeks ago and had a great time as always doing interviews. Ralph Wilson’s Web Marketing Today is one of the oldest (since 1995) most respected web marketing resources in the world and as one of Ralph’s hand-picked writers for SEO I feel very privileged to work with him.

In the following interview, Ralph and I discuss the advantages of blogging for building valuable links and reputation online.

Note: we had some trouble with the recording device so you might notice Ralph looking sternly at his camera occasionally… that was to make sure it was still recording :-) We had to re-record parts of this interview about 4 times.

by Ross Dunn, CEO, StepForth Web Marketing Inc.

A few months ago I wrote an article about 13 ways a webmaster can go about building links to their site. One of these ways was through the use of directory submissions.

There are many reasons why you may consider a directory submission. You could be trying to build your brand, focused on links for organic rankings, or simply want to drive traffic to your site. Below we will focus on the link building and organic ranking aspect of directory submissions.

There are countless directories out there these days, some are free, some are paid, and many are garbage. If you decide to build links to your site using online directories, there are some things you will want to consider before spending your hard earned money. Read more…

In today’s race to the top of the Google SERP’s (Search Engine Result Pages), there are a number of factors that can help you achieve those coveted spots. While certain techniques may weigh better than others based on your industry and level of competition, there is no questioning the power of links.

There are several methods, some common and some yet to be discovered, you can try out to help boost your link density and search rankings. While it would be near impossible to go into great detail on all methods (that would require a book) below I have outlined some of the more common techniques a web site owner can use to increase their site’s popularity. Read more…