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Wednesday, June 30th, 2004

MSN Search is ALMOST in the House

Bill Gates has announced that MSN is about to revamp its search feature and introduce a new, proprietary back-end database to run it. Speaking in Sydney Australia, Gates informed journalists, “The format of the site will change and so will the quality of what you get.” We expect the look of the site to change before the technology does but when the back-end is introduced, it may act like no other search tool currently does. Having conducted linguistics and taxonomy research for the better part of a decade, the Microsoft team expects to be able to not only find documents based on specific keywords and phrases, but to also find documents based on the context of the keyword phrase or full sentences entered into their new search tool. While Gates did not set a firm date, the new tool is expected to be released before the end of 2004.

Google ADWORDS

In a recent Google mail out sent to AdWords advertisers, Google announced that over the next few days they will be introducing changes to their AdWords program in an attempt to increase the relevance of targeted ads and increase conversions.

Google’s improvements will give them the ability to more precisely identify the most relevant ads for a particular query, which in turn may result in more qualified traffic for some advertisers and less un-qualified for others. Read more…

Over the past seven years, it is fairly safe to say that the use of search engines has revolutionized our methods of finding and valuing information. Almost any activity involving research from personal travel planning to corporate business planning has been made far easier through the use of search engines. When one search tool or firm dominates as Google has for the past three years, it will get a lot more attention from the public and the media. Case in point, Google. Synonymous with search, Google has changed the world. For the most part, Google has made it a better place to live. That in itself justifies the intense scrutiny constantly focused at virtually every move made in the Googleplex. The fact they are changing rapidly further justifies the public and media interest and the hoopla. Read more…

A new search engine focusing on business and industry was released earlier this week. Find.Com is a very interesting tool that seems to combine the “clustering” format of Vivisimo with the variety of a meta-crawler search tool. Owned by Empire Media of New York NY, Find.Com works with search-technology developer TripleHop Technology’s enterprise search software, MatchPoint. Here is the explanation of the software and how the search tool works, copied directly from their About page: Read more…

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Thursday, April 29th, 2004

Google Issues IPO

Well, they finally did it. For months rumours have been spreading around the Internet, investment and SEO communities about Google’s pending Initial Public Stock Offering (IPO). As of today, April 29, 2004, Google is a public company. Here is the short press release issued by Google earlier today:

Google Inc. Files Registration Statement with the SEC for an Initial Public Offering

MOUNTAIN VIEW, Calif. – April 29, 2004 – Google Inc. announced today that it has filed a registration statement with the Securities and Exchange Commission for a proposed initial public offering of its Class A common stock. A portion of the shares will be issued and sold by Google, and a portion will be sold by certain stockholders of Google.

Morgan Stanley and Credit Suisse First Boston will act as joint book-running managers for the proposed offering.

A copy of the prospectus relating to these securities may be obtained, when available, from: Morgan Stanley & Co. Incorporated , Prospectus Department, 1585 Broadway, New York, NY 10036 (tel: 1-800-364-5990) or Credit Suisse First Boston LLC, Prospectus Department, One Madison Avenue, New York, NY 10010 (tel: 212-325-1075).

A registration statement relating to these securities has been filed with the Securities and Exchange Commission but has not yet become effective. These securities may not be sold nor may offers to buy be accepted prior to the time the registration statement becomes effective. This release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of these securities in any State in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such State.

Search engines work on word and character association. That’s a fairly obvious simplification of how an extremely complex algorithm can detect a topic or theme from a 2 – 5 word search string and deliver a list of websites having something to do with that subject. Words are powerful in any language but English is the unofficial universal language of the web and English is a very imprecise language. Read more…

Many of you will have received notice from AltaVistas InfoSpider program stating that Yahoo will no longer be accepting paid-inclusion results from Inktomi. This statement is half-correct in that as of today, April 16, 2004, Yahoo is switching to its own database which has been developed from the Inktomi database. Yahoo recently unveiled a new paid-inclusion program that has a pay-per-click component along with an annual $49(US) review fee. This new pricing policy came into effect at midnight, April 15/16, 2004. Read more…

MSN has released new information on its forthcoming search technology.

MSN Blogbot & Newsbot

MSN product manager, Karen Redezki told Matt Hicks of eWeek that MSN will be launching a blog and news service to the public before its new algorithmic search engine is released. Read more…

For those that dislike advertising and pop-ups Norton Internet Security 2004 is a dream come true, but for advertisers it could be your worst nightmare…

The newest version of Norton Personal Firewall includes a new web assistant that allows users to block ads and pop-ups, this setting is turned on by default and is stirring up some controversy, but how does this affect the PPC world? Read more…

The search engine marketplace has undergone significant changes over the past 18-months but yesterday’s news from Yahoo! marks a turning point in the industry. Timed to coincide with the New York Search Engine Strategies conference, Yahoo announced a massive increase in paid inclusion fees and distribution of results. While Yahoo! and Overture issued press releases through their public relations firm, Fleishman-Hillard, their affiliates and resellers such as Position-Tech and Trellian issued press releases of their own, creating a confusing and at times messy mountain of uninformative information. Read more…

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