I just finished adding a new tutorial to StepForth’s web marketing knowledgebase based on redirecting domains in two different ways that are both search engine friendly and completely ethical:

1. THE NEW ONE: Redirecting http://www.yourolddomain.com to http://www.yournewdomain.com is not very difficult you just need to know how. I explain this in the free tutorial I just put online today: how to properly redirect an old domain to a new domain.
2. Redirecting http://yourdomain.com to http://www.yourdomain.com is a great way to capture link popularity that you have already earned but never properly benefited from. This might be confusing but consider that many people mistakenly link to your website forgetting the “www” in the URL. This mistake seems somewhat anticlimactic to them since they get you to your site either way. Unfortunately for you, however, Google and the other search engines consider these two versions of your domain as entirely different websites. As a result, that valuable link popularity you received is being sent nowhere very useful. By redirecting non-www traffic to the www version of your domain you can actually turn this all around and benefit from that link popularity!

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SEO Meet SMM (Social Media Marketing) was the most information-dense seminar that I attended at SMX Advanced, a multi-day conference geared for advanced web marketing professionals. As a result, it has taken a while to view my footage and pick out all of the best tips to share with you. The SEO Meet SMM seminar was paneled with an all-star cast of Rand Fishkin, Neil Patel and Cindy Krum. Between these three incredibly bright people, and my own experience and research I have put together this whitepaper on how to use social media marketing (SMM) to your advantage. I believe this is the most current (timely), accurate and cutting edge information available for those who want to start marketing in this field. Read more…

When I sit down with new clients and discuss the status of their new or existing site they are often shocked when I am forced to inform them that their site is not search engine friendly. Encountered with a blank but slightly shaken look I then explain that this means their site has a particular problem that is hindering search engine rankings. Often this is represented by an inflexible design, overuse of advanced web technologies, or simply a weak navigation scheme. As a result, if they were to continue with the site as it stands they are unlikely to attain competitive search engine rankings. Read more…