Google News Credibility Foiled By 15-Year Old

Sometimes the most well thought out practical jokes trigger an uneven brand of justice that falls under the laws of unintended consequences. While not formally codified and ill defined, the law of unintended consequences is very real, as a Google-focused prank pulled...

25 Things Danny Sullivan “Hates” About Google

Search Engine Watch editor Danny Sullivan is regarded by most as the senior search journalist. Danny has been writing about search far longer than the rest of us keyboard cowpokes. Earlier today, he posted a twenty-five point rant outlining his major issues with...

Measuring Success as an SEO

“How do I know if my SEO campaign has been successful?” I was asked this deceptively simple question the other day. I wasn’t able to give the fullest response but considering the circumstances, I gave it a great effort. It’s mid-spring in...

NeoSEO, Optimization in The Emerging Search Sphere

About ten years ago my brother and I ventured to the Edge of the World. It is located a few hundred kilometers (120mi) northwest of Thunder Bay Ontario. The Edge of the World is a high cliff near the hundredth meridian, the place where the expansive flatlands, the...

Google Users Display Biggest Brand Loyalty

For years, the major search engines have been building membership lists by offering a diverse range of services to registered users. Yahoo and MSN, for instance, have offered email accounts to registered users for several years. The major search engines are working to...