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Google to Crack Down on AdWords Display URLs

The policy at Google may not be changing regarding how they treat Display URL’s within AdWords accounts, but they are cracking down on those abusing the system. Effective April 1st of this year the display URL policy will be strictly enforced. While the policy...

Geo-Targeting Headaches with Yahoo Search Marketing

As an accredited Yahoo Ambassador, I am accustomed to working with the Yahoo Search Marketing PPC system (YSM). Although YSM can be an effective means of paid advertising, its Panama system still has a ways to go and I want to share with you several of the challenges...

Google Answers Question on First Try!

Today something exciting happened to me. Google replied to an email I sent them. Not only did they reply, but the response I got was exactly what I was looking for – you see, they read my question, and actually answered it! This is a first for me, as the first...

WPN Insider Interview with Microsoft Live Search

Mike McDonald of WebProNews conducted a great, very informative interview with Live Webmaster Tool’s Product Manager, Jeremiah Andrick. Jeremiah discusses paid links, cloaking, the backlink function at Live Search and my special favorite – the incident...

MSN Displaying Google Adwords Ads

Years ago MSN stopped displaying Google AdWords ads in favor of their own PPC advertising platform, MSN Adcenter. So why, after all this time have they begun to display AdWords ads again? On Tuesday Jon Henshaw blogged an interesting find: A search for the phrase...