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Microsoft adCenter Desktop Beta

For a few years now Google has offered their AdWords advertisers an alternative to the online interface with AdWords Editor, a downloadable program offering additional functionality to make managing your campaigns just a little bit easier. Today at SMX Advanced, Kevin...

Google’s Ad Quality Score Leaked

This morning I arrived at my desk to find a very welcome message from my friend and colleague Eric Lander. Apparently Google made a colossal boo-boo and exposed the quality score and max bids for some advertisements. As far as I know this is a first. Check out...

PPC Management – Part 2 – A User’s Review of Yahoo

This is the second in a series of articles intended to convey my personal impressions of managing PPC through Google Adwords, Yahoo Panama and MSN Adcenter. If you missed part one, you can view it here. Today I will be covering Yahoo’s Panama. Of the three, this is my...

Google to Crack Down on AdWords Display URLs

The policy at Google may not be changing regarding how they treat Display URL’s within AdWords accounts, but they are cracking down on those abusing the system. Effective April 1st of this year the display URL policy will be strictly enforced. While the policy...