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As an accredited Yahoo Ambassador, I am accustomed to working with the Yahoo Search Marketing PPC system (YSM). Although YSM can be an effective means of paid advertising, its Panama system still has a ways to go and I want to share with you several of the challenges in setting up a geo-targeted campaign.

Opening an account with an address in the US or Canada, restricts you to advertising only in those markets. If you’d like to geo-target other areas of the globe, you have to use this site: Yahoo International Accounts Read more…

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Wednesday, January 23rd, 2008

Google Answers Question on First Try!

Today something exciting happened to me. Google replied to an email I sent them. Not only did they reply, but the response I got was exactly what I was looking for – you see, they read my question, and actually answered it!

This is a first for me, as the first response I always get is some auto-generated form response that doesn’t come close to addressing the original question. After several days of email tag, the question is eventually answered.

The problem with this response I got was that it isn’t really the answer I was hoping for.

We all know that Google does not allow the same keyword to be live in more than one AdGroup or Campaign. This is common sense because if they did, you could essentially have multiple ads appearing at the same time under the same search.

But what happens if you throw in the wrench of having each of these unique campaigns target different geographic areas? In my mind this should work – unsure I thought I would check with Google before putting in the time to set everything up.

My Question:

“I may be setting up a new account in the coming weeks that will target 12 different geographic locations.

Essentially I will be creating 12 campaigns, one for each specific geographic location. The Ads will all be similar, with the main differences being the geographic location mentioned in the ad. Each of the 12 campaigns and their corresponding AdGroups will target the same Keyword set.

Will this work?”

Their Answer:

“…As you are aware if you have the same keywords across multiple campaigns, in
this case twelve, only one ad (the better performing one) from the twelve campaigns will show. Hence, setting twelve campaigns each with a unique geographical location and having the same keywords will not be feasible…”

In short, it won’t work. Perhaps this little adjustment to the AdWords system would make perfect sense, and may even happen some day – but I’m not holding my breath. I will happily give credit where credit is due – Thank you Genevieve for actually reading my question and answering it without simply pulling a response from your database.

Mike McDonald of WebProNews conducted a great, very informative interview with Live Webmaster Tool’s Product Manager, Jeremiah Andrick.

Jeremiah discusses paid links, cloaking, the backlink function at Live Search and my special favorite – the incident where Adwords ads got indexed. Check it out, I think you will appreciate the frankness of Jeremiah’s answers. You can certainly tell that Microsoft has finally figured out that Webmasters need to feel the love. Read more…

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Thursday, December 20th, 2007

MSN Displaying Google Adwords Ads

Years ago MSN stopped displaying Google AdWords ads in favor of their own PPC advertising platform, MSN Adcenter. So why, after all this time have they begun to display AdWords ads again?

On Tuesday Jon Henshaw blogged an interesting find: A search for the phrase “colorations paint” brought up the standard MSN Adcenter ads at the top, a typical #1 & #2 listing for DiscountSchoolSupply, and a rather interesting third and fourth result. Sitting at #3 for this phrase appears to be Google. The URL indexed a link generated for DiscountSchoolSupply’s Google AdWords account! Read more…

Ad-Butterfly, an online ad services, allows more control over ad placement, providing marketers with the ability to choose which blogs to post there ads to, and allowing bloggers to choose which ads get posted to their site, according to a BusinessWeek article published Wednesday morning.

The world of online advertising continues to grow at phenomenal rates, but certainly, in the big scheme of things, it is still in its infant stages. The control given to AdWords advertisers and AdSense publishers has grown over the years, but Ad-Butterfly offers almost total control.

Ad-Butterfly works similar to the first tier PPC platforms of Google and Yahoo, using algorithms to automatically pair up ads and websites, but it offers a more advanced means of controlling which ads are displayed, for those who want total control.

Bloggers are given total control on which ads they will display on their site and also offers the ability for comments to be placed along side of the ads. Registered bloggers will also soon have the ability to request ads from other site.

The service is available in Japan and so far only 2,000 bloggers have signed up, but this form of paid ad placement is certain to grow over the very near future. Perhaps Google will even by them out it its quest for total control over online advertising. If you are fluent in Japanese feel free to visit the Ad-Butterfly website.

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Friday, November 9th, 2007

AOL Acquires Quigo

According to Business Week, AOL has acquired pay per click search engine Quigo for a reported $300 million. The acquisition includes the AdSonar and Feedpoint platforms.

Quigo has been serving up ads for a number of Time.com properties, and with the success they have been having, saw the potential and went forward with the purchase.

The deal which is expected to close later this year, will allow for expansion of their contextual advertising on AOL as well as their partner sites. For the time being, Google will continue to provide AdWords ads alongside AOL search results.

An AdWords Exploit has been put to rest recently by Google after scammers running “smarttrack.org” attempted to capture users banking details and other private information.

At Inside Adwords, the official AdWords Blog, a post was noted late last month regarding the problem. Read more…

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Tuesday, February 27th, 2007

Canada Exists? "Yes" Google Concedes

Google took a big step recently by finally allowing Canadian companies to become Adwords Qualified; a stamp of a approval previously denied to Google’s ignored neighbors. Yes, that is ever so subtle bitterness you sense. Thankfully however I can begin to put to rest my ill will now that Google has come to its senses.

What does it take for a company to become Adwords Qualified? Read more…

South Korea’s Fair Trade Commission has ordered Google to change the wording of Adsense contracts to comply with domestic fair trade law. Here is a snippet from the YONHAP News article that broke this news and handily describes some of the more crucial issues:

The FTC highlighted several clauses in the AdSense contract that violate domestic fair trade laws, of which one provision allowed Goggle to “reserve the right to refuse participation to any… participant at any time in its sole discretion.”

It also pointed towards an unfair clause, which said that “Google makes no guarantee regarding… the amount of any payment to be made.”

Concerning revenue division, FTC noted the disadvantage towards website operators, as one clause stipulates that “no other measurements or statistics of any kind shall be accepted by Google,” when calculating payments.

In addition the Korean FTC is forcing Google to switch the jurisdiction for all legal complaints from California to a location within South Korea.

How Will Google React?
The online market in South Korea is booming so there is little doubt Google will be as accommodating as possible with all of the issues raised. Still I have to wonder what will happen if they get stuck on an issue that can be chalked up to a cultural difference in conducting business. After all, how can Google guarantee payments?

Is Adsense as we know it going to prove compatible with the South Korean marketplace, or will it need a complete overhaul? I am very interested to see what happens next.

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Monday, February 19th, 2007

New Feature for AdWords

For some time now a feature not previously part of Google AdWords, has been requested by many webmasters and online advertisers. Last Friday, Feb 16, Google finally implemented a small, but notable feature that will make advertisers lives a little bit easier.

We have always been able to pause Campaigns and AdGroups, and now this functionality has been applied to individual keywords and specific ads! Before there was no way to temporarily remove keywords – one would have to delete it entirely and re-add it at a later date. Now by simply pausing keywords and ads, it will allow you to retain all statistically data, and easily reactivate at a later date.

It is certainly nice to see Google listening to the advice of its users. I, along with many others I am sure, had specifically requested this feature, and it’s great to see it implemented.

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