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Louis Vuitton takes Google to Court

A case was brought to French court surrounding the use of certain keywords through the use of Google AdWords. Google AdWords offers advertisers a keyword tool which will often suggest variations of certain keywords to be added to a given campaign. Fashion retailer,...

Microsoft adCenter Desktop Beta

For a few years now Google has offered their AdWords advertisers an alternative to the online interface with AdWords Editor, a downloadable program offering additional functionality to make managing your campaigns just a little bit easier. Today at SMX Advanced, Kevin...

Google’s Ad Quality Score Leaked

This morning I arrived at my desk to find a very welcome message from my friend and colleague Eric Lander. Apparently Google made a colossal boo-boo and exposed the quality score and max bids for some advertisements. As far as I know this is a first. Check out...

PPC Management – Part 2 – A User’s Review of Yahoo

This is the second in a series of articles intended to convey my personal impressions of managing PPC through Google Adwords, Yahoo Panama and MSN Adcenter. If you missed part one, you can view it here. Today I will be covering Yahoo’s Panama. Of the three, this is my...