When it comes to operating a successful online business these days the key is traffic to your website. In order to generate traffic there are a number of sources one can tackle. The first and most obvious is an increase in your search rankings over at Google. But what about all those social media websites floating around out there – are they worth your attention? Read more…

Yesterday Google Wave was announced at Google I/O 2009 and a preview of the collaborative concept was provided to developers. The following is the full 1h 20 min live video from the developer preview.

Here is a link to the video on YouTube if it does not render for you here.

In a rush? For non techies I recommend watching 50 min starting at around the 8 min mark; after the intro’s are complete. That will give you a very good idea of the mind-blowing implications of Google Wave. For techies with an interest in the convergence of web technologies the full video is really a must watch.

Thursday, May 28th, 2009

Google Announces Google Wave

Google Wave is on the lips of countless Google watchers today as the search monopoly announced a unique concept for online interaction. google_wave_logoCreated by the two brothers that brought Google Maps to our desktops; Lars and Jens Rasmussen. So what is a Google “Wave” and how does it work? In Lars’s own words:

A “wave” is equal parts conversation and document, where people can communicate and work together with richly formatted text, photos, videos, maps, and more. Read more…

The following are some social media newsmakers I came across today:

Digg Joins the Twitter and Facebook Party

Digg jumped on the bandwagon and added the ability for visitors to easily share stories on Digg.com with Twitter and Facebook; a sign that even the competition can no longer ignore the success of Twitter and Facebook. In addition, Digg removed the controversial “Shouts” feature that Digg users were none to happy about.

Stories with additional detail:

The New York Times Hires its First Ever Social Media Editor

Today I expect the New York Times has elevated the legitimacy of social media for many skeptics by hiring its first ever Social Media Editor – Jennifer Preston (on Twitter @NYT_JenPreston). So what will Jennifer be doing exactly? Well here is an excerpt from a leaked email at the New York Times I found via Mashable: Read more…

Tuesday, May 26th, 2009

Blogging Your Way to the Top

It is no real secret that a well written topical blog can significantly help out your website – so why aren’t you doing it?

The most common reasons I hear for not starting a blog involve a lack of time to write posts, and limited ideas to write about, but taking that extra time to get some useful content out there can do wonders for your search rankings among other things. Read more…

Wednesday, April 22nd, 2009

Top Posts on Social

Here are the top posts on “Social” from the old StepForth SEO Blog.

Two Great Tips for Optimizing Your LinkedIn Account

‘LinkedIn SEO must haves’

Do it Yourself Social Media Marketing – A StepForth White Paper

‘A how to on promoting your brand (be it yourself, a product, a service, or a company) by strategically making your presence known across various social media networks (such as Digg, StumbleUpon or Myspace)’ Read more…

This week Google announced the addition of a new feature for its Google Mobile Maps application called Google Latitude. The enhancement allows people to share their location via GPS, cellular tower triangulation, or manually. Check out the video below created by Google to learn more about this cool technology that may not be new to the Internet but Google has upped the ante by embracing it:

Check outGoogle’s Latitude Has Vast Marketing Potential” on Search Engine Guide to see where I think Google could take this technology in the near future.

by Ross Dunn, CEO, StepForth Web Marketing Inc.
Tuesday, January 6th, 2009

Big Brother’s Internet

Whether it is for spreading propaganda to a nation’s populous – or suppressing it – governments have always sought to control new forms of media. From the printing press to the radio and the television, there has been the presence of political powers.

Today’s new media is, of course, the internet. And, it is the most potent form of media yet. However, though the internet’s power to broadly and immediately reach an audience is unparalleled, it is far too large and complex a system to be controlled exclusively by just one group or entity.

Nevertheless, world governments still try to manipulate what they can; however they can. Read more…

Wednesday, December 31st, 2008

Happy New Year!

Well, another year has come and gone, seems like only yesterday we rolled over to 2008 and now it’s just about to end.

A lot happened in 2008. Here at StepForth we have expanded our families both on business and personal levels with the addition of some new personnel internationally and the pitter patter of little feet turning both Ross and I into new fathers. Our services have grown, and we have some exciting plans in store for 2009. Stay tuned to see what we’re up to during the next calendar year.

Everyone at StepForth would like to wish our readers and clients all the best 2009 will have to offer. Have a safe and wonderful New Years Eve!

Wednesday, November 26th, 2008

Happy Thanksgiving!

From all of us at StepForth, we would like to wish all of our American friends and clients a happy Thanksgiving!

StepForth will also be closing early Thursday Nov 27 at 3:00pm (PST), for our annual Christmas staff party. Yes we know it’s still November, but with everyone’s busy work and family schedules in December, tomorrow just works out best. We will be open during regular business hours on Friday Nov 28.

Again Happy Thanksgiving everyone, and let the Christmas shopping begin!