Thursday, January 5th, 2012
Social Search can be approached from two angles; both equally important for businesses. There’s micro-searching — this includes using social media to connect and engage with people based on keyword, location, and niche. And then there’s macro social search… essentially, how it’s affecting search engines like Google. In this article I will give you three areas of mirco social searching to focus on, how best ot use them, and give an overview of where I think social search optimization is going.
Micro searching is a great way of connecting and reaching out across social media to increase your audience. These searches include different twists on the classic search and each of which will be explained individually.
Geo- Targeting: Being able to locate people and updates which have been sent within an “X mile radius” really does mean you can restrict your searches to only the most relevant distances and topics for you. Fantastic if you are holding an event in a town and want to get locals involved or if you have a product that you need local people to buy or use. MarketMeSuite is social media dashboard which lets you have all of your social network accounts in one place. And, most importantly, lets you target your tweet searches to location and using specific words using a feature called “Reply Campaigns”. You can target within 1000 miles of a specific location. All you have to do is type in either the city, county, zip code, postal code to get location of your choice. The keyword selection also means you can target the words that you feel will be most used in your niche topic. Read more…