Today Google announced a dramatic change in the format of search results coming to your browser in a steady roll-out across English results. The change is called Google Search Plus the World which will present users logged in to Google with search results mingled with a myriad of socially derived results from friends on Google Plus.
UPDATED January 13th: this article is being updated regularly
Haven’t we Seen this For a While Now?
This may sound similar to what you have seen over the past while where certain results had a profile shot of a friend next to them because your friend had recently given it a social nod (liked, +1’d, etc.) but this is far more intense. The new additions are opt-out only and include any of the following content showing in results if it is relevant: images, video, and websites. In addition, these results can also include semi-private and private content such as content shared with you via a limited circle in Google Plus or directly from someone in your network; note that does not mean this is visible to anyone else on Google so don’t get freaked about privacy unless you plan on leaving your browser logged in to your Google profile.
Here is the official (and rather cool) video Google used to demonstrate the functionality all Google users will soon see: Read more…