Friday, September 30th, 2011
One of the most important parts of online marketing is to know what the traffic on your site is doing, and finding out what changes can be made to help the performance of your site. In order to maximize the performance of your site you need to know some things like; where your traffic is coming from, what pages are the surfers visiting, how long are they on the site, where and/or why are they leaving the site, etc.
Google Analytics is one of the best web statistical programs available on the net, and the best part about it is that it’s free to use. Google Analytics has been around for years now and has seen many changes in its lifetime. In the last few months the Dashboard of your analytics account has had an upgrade to a new version which many people are very excited about. Google is up to it again with another major update to their Analytics program offering Real Time analytics data about your site.
How is Google Analytics Changing?
In the past the data you could see was only for past performance of your website whereas you could try to click on the current day to view your statistics but all fields would yield zeros. Now you do have the option to see your statistics in Real Time, which is great for testing new campaigns, watching a new source of traffic, troubleshooting your site, etc. Read more…