Tuesday, December 8th, 2009
Yesterday Google unveiled real-time search which has brought with it a great many new marketing techniques and possibilities for web traffic. Want to learn more? Here is how to see real-time search in action and a few important questions and answers to follow it up.
#1) What is Real-Time Search?
Real time search is a type of search query that can be done on Google (and other real-time search sites) that provides the latest discussions/news from all over the Internet based on the query.
Real-time search has come about as a result of the often useful real-time news that is available within social networking feeds from sites like Twitter, Facebook, MySpace, etc. When all of these real-time social networking sites started there were very few people that believed they would go anywhere (who would have the time after all?!); and you can count me as one of them at the beginning. That said, disbelievers were proven wrong and sites like Twitter have become popular world wide. Twitter, in fact, has made multiple world headlines as a platform for national protests (i.e. Moldova’s Twitter Revolution“) and has often broken news far before the mainstream media reported it. What was worse (to Google anyway) was this timely (valuable) news was often nowhere to be found within search results because Google was not indexing news that quickly. Well Google was going to have none of that and they spent a long time creating a whole new set of algorithms and systems to filter real-time results while providing them within seconds of being posted online. Yesterday, Google announced that we will start seeing real-time search appearing in search results within the next few days across all English-speaking portals of Google.
Below is an example of how the results look in regular (organic/natural) Top 10 search rankings. Read more…