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Google Carousel Rolled Out to US Users

While it was available for some time on mobile devices, Google has officially launched “Carousel” for users in the US on standard desktop machines. Carousel is yet another new way Google is experimenting with how it displays search results, now moved out of Beta and...

Applebees Social Media Nightmare

The power of the internet and social media can change lives forever. All it takes is a single social post without fully thinking the consequences. What may seem like a trivial and innocent post can escalate into an enormous globally famous incident. You have most...

Google Rankings via Hacking & Google Bombing

At StepForth we do not work with websites of an adult nature, and while we turned down the request for a proposal, a recent conversation with the owner of an adult site brought to light a very interesting blacker-than-black hat ranking technique that appears to be...

Site Load Speed and Your Competitors

Site load speed has been a ranking factor in Google’s algorithm for a while now. I had suspected it was a factor for some time, and then back in April 2010, Google confirmed it. I was surprised the other day when I learned that Google had removed the site performance...