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Applebees Social Media Nightmare

The power of the internet and social media can change lives forever. All it takes is a single social post without fully thinking the consequences. What may seem like a trivial and innocent post can escalate into an enormous globally famous incident. You have most...

Google Rankings via Hacking & Google Bombing

At StepForth we do not work with websites of an adult nature, and while we turned down the request for a proposal, a recent conversation with the owner of an adult site brought to light a very interesting blacker-than-black hat ranking technique that appears to be...

Site Load Speed and Your Competitors

Site load speed has been a ranking factor in Google’s algorithm for a while now. I had suspected it was a factor for some time, and then back in April 2010, Google confirmed it. I was surprised the other day when I learned that Google had removed the site performance...

Google EMD Update

For those of you who haven’t heard, on Sept 28, Google unrolled what is being called the Google EMD Update. EMD stands for Exact Match Domain. This update focuses on “low-quality” exact match domains. Matt Cutts tweeted about this as it was happening. For most, this...