by Scott Van Achte | Jul 6, 2005 | Search, SEO
Spiders make great geek pets, at least virtual ones do. Here at StepForth, we keep a couple spiders on our system to test sites, pages and documents in the hopes of learning more about the behaviours of common search engine spiders such as GoogleBot, Yahoo’s Slurp and...
by Scott Van Achte | Jun 9, 2005 | Google Ads
Fraud (frôd) n. 1. A deception deliberately practiced in order to secure unfair or unlawful gain. 2. A piece of trickery; a trick 3. a. One that defrauds; cheats b. One who assumes a false pose; an imposter [Middle English fraude, from Old French, from Latin fraus,...
by Scott Van Achte | Apr 20, 2005 | Search, SEO
“What’s the use of a good quotation (algorithm) if you can’t change it?” Dr. Who (The Fortune Program) Search engine optimization firms tend to have unique relationships with their clients. Like our colligate cousins in the web design field, our clients...
by Scott Van Achte | Sep 22, 2004 | Search, SEO
As noted in my previous two columns, the Internet is in the midst of another technological revolution, the effect of which will change the ways we will access information and entertainment. Innovation on many core technologies has changed the online marketing...
by Scott Van Achte | Jan 9, 2004 | Tips
{see part 1 of this article } Two of the most important factors of any Pay Per Click (PPC) campaign are creating successful ads and deciding how much to pay per click. There are many PPC options out there to choose from, I am going to focus on the two most popular,...
