Monday, October 5th, 2015

Penguin Update for Christmas

Google Penguin Update HistoryGoogles Webmaster Trends Analyst, Gary Illyes has noted that the next iteration of the Penguin update will launch and process as a real-time algorithm update in the foreseeable future.

The Penguin update has been a periodic manual update to the algorithm that processes primarily on inbound links. Its focus is to combat spam in the form of link purchases, manipulative linking networks, and various link purchasing schemes. Read more…

Preface: only follow this if you are in 1999. After all, I suppose it is possible things could turn out entirely differently by 2014; who knows… InfoSeek could come back and rule once more (after Disney screws it up).

The year is 1999. The New Year (and potential Armageddon) is quickly approaching. You just built your first website and are hoping to get some sweet traffic from AltaVista. This new guy on the block, Google, has some potential, but I doubt he’ll make it; just another basement start up with limited potential. AltaVista will always be king. You want your share of traffic from those 250 million internet users out there – this number is sure to double in the next 20 years and you need to capitalize on this. In this article I am going to teach you how to get your website to dominate the search rankings in the new millennium. Read more…

When StepForth performs a website audit we look at many different aspects of a websites health ranging from onsite factors such as suitable content and site architecture, offsite factors like social media and inbound links, and various performance metrics like bounce rate and crawl errors.

The primary goal of an audit is to uncover any underlying issues that may prevent a site from achieving maximum visibility. A website does not need to be performing poorly in order to benefit from an audit, even strong sites are often missing some pieces that could improve performance once corrected.

Sometimes interesting findings occur accidently when there is an overlap of unique problems occurring on a website. When completing an audit recently a combination of high bounce rates and soft 404’s, along with proper ecommerce tracking, provided clues that a site may be seeing a leak in revenue that could be relatively easy to patch. Read more…

A few years ago Google publicly announced that site speed was now a factor in their ranking algorithm. Many had suspected this to be true for years, but back in 2010 Matt cuts made the official announcement.

A fast loading site does not help you so much as a very slow site can actually hurt you. Exactly how fast your site needs to load before you start risking organic rankings and conversion losses is debatable, but generally, if you can get your average load times to less than 2 seconds you should not have much to worry about. If your site takes longer than 10 seconds to load not only is this going to negatively impact your conversions, your rankings may suffer slightly as well.

An infographic produced a few years ago by KISSmetrics, based on studies from and showed that 47% of consumers expect a page to load in 2 seconds or less and a 1 second delay in page response can result in a 7% reduction in conversions. If that isn’t enough reason to speed up your site, I’m not sure what is! So where do we start to solve this problem? Read more…

A graphic of the book cover

Today StepForth released a comprehensive manual on How to Setup Google Authorship which is available now for free as a web version or PDF download (right-click this link and save).

About this Free Manual

Written by Ross Dunn, CEO of StepForth, this unofficial manual is for anyone who writes regularly online and website owners/administrators of a website with or without a blog. It is designed to help everyone understand what Authorship is, why it is important and how to ensure it is setup for the greatest personal and/or professional benefit. 

This manual covers implementation of the rel=author and rel=publisher tags within the following scenarios and platforms: Read more…

Google’s Matt Cutts often has a few bits and pieces of useful information for all website owners out there. The following are two topics he has recently covered that site owners will likely find of interest.

Cross Linking Domains

For anyone out there with multiple websites, the question often arises regarding how to cross link these sites together – not only for usability purposes but to also keep Google happy. At the end of the day, Matt goes on to recommend being very weary of linking 20 domains together unless you have a very good reason to do so (such as different versions of the site for each country served.). Read more…

A few months ago website owner who has worked with us periodically in the past contacted us as a result of a ranking decline around the same time as a Penguin update, and we performed a small audit on his site.

A con man selling watches in a cheap plaid suit and sunglasses

Our investigation had revealed that his inbound link profile consisted primarily of paid links – most of which were from low quality websites with minimal or no relevance. Our recommendation at that time was to remove those paid links and work on expanding his profile with quality & relevance.

Just last week we received a notification from Google that this particular site had received a manual penalty due to unnatural linking. While the notification does not specifically state the source links of the “manual spam action” we remembered the paid link building tactics he was using which we discovered in the past audit.

Passing Along News of the Google Penalty
I forwarded the message from Google to the site owner letting him know what had happened. Initially I suspected that the paid linking had caught up with him. While it is possible that some of the paid links contributed to the problem, it turns out they are far from the primary issue.  A conversation with the site owner quickly revealed he had been using a cheap link building company for the past several months.  I suggested he contact them to get their input on the Google warning. He shared part of his conversation with me and I was completely shocked. Read more…

While it was available for some time on mobile devices, Google has officially launched “Carousel” for users in the US on standard desktop machines.

Carousel is yet another new way Google is experimenting with how it displays search results, now moved out of Beta and into the main stream of Google search. With Carousel, Google provides a horizontal scrolling selection of shiny photo rich results to draw the searchers attention across the top of the results. Read more…

Monday, February 4th, 2013

Applebees Social Media Nightmare

The power of the internet and social media can change lives forever. All it takes is a single social post without fully thinking the consequences. What may seem like a trivial and innocent post can escalate into an enormous globally famous incident.

Applebees ReceiptYou have most likely heard the recent story of an Applebee’s employee, Chelsea Welch, who posted a copy of a receipt to Reddit that has gained significant attention over the past week. After a customer crossed out a mandatory 18% tip on her bill and wrote “I Give God 10% Why do you Get 18″

After this photo (with Signature intact) made its rounds on Reddit it had quickly generated thousands of comments as users tried to track down the customer. Pastor Alois Bell ultimately came forward after seeing the receipt complete with her signature online and complained to Applebee’s. Welch was ultimately fired for the incident. Read more…

At StepForth we do not work with websites of an adult nature, and while we turned down the request for a proposal, a recent conversation with the owner of an adult site brought to light a very interesting blacker-than-black hat ranking technique that appears to be working. I just had to take a moment to share it with you.

Remember the old “Miserable Failure” days of Google bombing? The theory that if you built enough links with the same anchor text that your site would rank well for that anchor text? It worked great for a while. Then Google essentially shut it down. Or did they?

The webmaster that contacted us wanted to rank for a specific term, but was disheartened when much of his top 10 competition consisted of several low quality nearly identical sites that literally popped up overnight. Out of curiosity I decided to investigate and what I found was rather disturbing. Read more…