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The Power of Social Media

Social media is a powerful thing. Sure, it is great for chatting with your buddies and seeing vacation photos from your parents cruise but the real power and value to consumers is the ability to easily and quickly correspond with business. Over the years I have had...

Google Expanding Paid Ad Reach

Back in February it was confirmed by Google that the SERP layout would be altered to place four paid ads at the top of results and that the right hand column ads would be removed. At a press conference this morning Googles Sundar Pichai has confirmed that they will be...

Penguin Update for Christmas

Googles Webmaster Trends Analyst, Gary Illyes has noted that the next iteration of the Penguin update will launch and process as a real-time algorithm update in the foreseeable future. The Penguin update has been a periodic manual update to the algorithm that...

Search Engine Optimization for the 21st Century

Preface: only follow this if you are in 1999. After all, I suppose it is possible things could turn out entirely differently by 2014; who knows… InfoSeek could come back and rule once more (after Disney screws it up). The year is 1999. The New Year (and potential...

Fix Crawl Errors to Increase Revenue

When StepForth performs a website audit we look at many different aspects of a websites health ranging from onsite factors such as suitable content and site architecture, offsite factors like social media and inbound links, and various performance metrics like bounce...