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Free PPC Account Reviews

Stepforth is offering a ‘Free Review’ of your current PPC account to help better optimize your campaigns! If you have an active Pay-Per-Click account with either Google or Bing, or if you are just starting to consider one, StepForth can help guide you in the right...

How to Improve Your Local Search Rankings

Once you have optimized your Google Places page for your business you can start to look at offsite ways to increase your Local Search rankings. By building valuable links, you will start to notice your rankings move up and you should start seeing more impressions in...

Google Places for Businesses – The Basics

With Google these days there are many different types of ads displayed to you whenever you do a search. All searches will still get you your regular organic search results with the addition of sponsored ads running along the top and right hand side.  If the search is...

Critical Issues with Google Analytics

Over the last couple years we have gained some clients that require work done on their Google Analytics account. When we dive into the audit of their account there are many things that we look for right off the bat which will help provide the best information...

Quality Score is now worth So Much More

Google announced earlier in the month that they will be making some changes to their quality score algorithm. They say that overall relevance and the quality of your destination URL will contribute more to your quality score than in before.  For the last 5 or so years...