Social media marketing is a must-have facet in any business nowadays; it helps your company stay connected with its audience, create a wider networking circle, and keeps you relevant. By implementing a web video into your social media platform, you will be able to stand out amongst your competitors and more easily connect with your audience. This process doesn’t always come easily though, and many times people will miss the mark with their video. Here are the top five mistakes people make when video content:
Video is Too Long
One very important thing to remember about social media is that it is constantly being updated. People want the newest information as quickly as possible and social media platforms cater to that mindset. To create successful videos on social media - you have to keep it concise and interesting. Yes, you may have a lot of information you want to convey to your audience but be sure to not pack it all into one video. Cut it up into short, easily digested snippets where your audience can be in and out in less the four minutes.
No Plan of Action
Producing videos for social media is a great idea. Producing videos for social media without any plan of action is a bad one. You have to be sure that your video fits into you social media marketing plan. Be sure to have a well thought-out concept, an appealing script, and a smart planning process to be sure that what you produce is entertaining, enjoyable, and of professional quality.
Lack Relevant Content
This goes hand in hand with your plan of action- your content. You have to be sure to have concise, interesting, and, most importantly, relevant content. Content relevancy is one of the most significant aspects of keeping your videos fresh and captivating. Sometimes it’s a better idea to cut up your content in shorter, more specific, videos than using one longer, less specialized, video.
Alienate their Audience
So you want your video to be relevant to everyone. While trying to produce what you assume is universally-liked content, there is one subsection of the Internet you have to be sure to cater to… and that’s your actual audience. It sounds simple, but many times people get caught up in the whirlwind of making a video that they forget the most essential elements.
So you make a few videos and the responses roll in. So, you decided to make a few more, and more, and more… Sometimes there can be too much of a good thing and by over saturating social media with your videos, you can disestablish the importance of your content. Instead, spread out the video love. Post a handful a month- enough to keep your audience wanting more. This will also help you retain important content for your videos by not giving it all away within the first month. Spread out the distribution, and by limiting the video output to a healthy handful a month, you will be able to keep your audience interested with each new video.
Avoid these 5 common blunders and you’re half way there to your video marketing success!
About the author: Pat Walton’s long career has allowed him to gain a wealth of knowledge while writing for the teach industry. When he’s not writing, you can find him covering Actin Web Video and working on his forthcoming novel.