The social web is rapidly growing and Google is trying to tap into this massive industry with the launch of Friend Connect. Released in a limited preview, Friend Connect allows web site owners to incorporate a number of gadgets to their site in an effort to improve the overall user experience.
Friend Connect helps webmasters make their websites more appealing, engage users, and help increase the average time on site. Incorporating a number of available social features is made easy, and does not require any programming skills whatsoever.
Webmasters select from a list of Google and Member gadgets, choose their colors and other options, and then simply cut and paste the code directly to their site.
When your site visitors opt in to use Friend Connect within your site, when they enter a review, post photos, or interact with your gadgets, notices are posted within their friends various social media accounts which can attract them to visit your site.
Currently Friend Connect is available only in a preview release, with select sites being accepted. If you are interested in participating, fill out the application form and cross your fingers that Google will accept you.