Google is beta testing an extraordinary new tool, Google Local Search. The test is limited to sites from the United States but, if and when Google introduces this feature internationally, it could pose a serious challenge to the publishers of local Yellow Pages directories.
Results from Google Local Search are divided into three column. The first shows the name and phone number of listings. The second column shows the street address. The third column is the most interesting as it displays the website the listing was culled from along with a link to related sites. As a Canadian and a child of the 1980’s, one of the only US zip codes I know by heart is “90210”. As a 14 hour a day IT worker, one of the most important uses of the Yellow Pages is finding a good pizza delivery. Combining the two produced this list.