Step 6. Reputation Enhancement
Reputation Enhancement includes any marketing techniques that increase the reputation of your web site to prospective visitors/buyers and search engines. By increasing the reputation of your web site its chances for immediate and ongoing online success increase dramatically.
The following are examples of the marketing strategies for reputation enhancement that may have been outlined in your custom web strategy:
Blog Marketing
The creation and active marketing of a blog on your web site.
Social Media Marketing
Participation in select social communities to increase exposure to ideal target market(s). This could include becoming more active in particular forums online, getting active in a social platform like Digg.com or StumbleUpon, or taking every opportunity to become active in online discussions related to your industry.
Reputation Management
Monitoring Internet chatter around your company’s brand to manage your online reputation. Termed “reputation management” this strategy will include an action plan to manage conversations that may be negative or defamatory to your website or brand.
Link Building
Building links to the web site based on the plans prepared within the custom web strategy.
And More…
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