by denis | Oct 9, 2007 | Search
Yesterday, Yahoo announced in the Yahoo Search Marketing Blog, a few updates to the Panama platform have been released making life slightly easier. Custom Reports Yahoo now allows advertisers to create custom reports and set up a report scheduler. These reports are...
by denis | May 30, 2007 | Search
The US and Canada have had access to the new Panama platform for some time and now advertisers in Europe are able to use the new version, just launched this week. There have been many comments on the new system on both the positive and negative side of things, but...
by denis | Apr 13, 2007 | Search
In a recent paid advertising deal to supply ads for Viacom giants including MTV.com, VH1.com, comedycentral.com, and 30 other web properties. Google has been left in the cold as Yahoo’s Panama platform was chosen. The deal could also expand in the future to include an...
by denis | Mar 8, 2007 | Tips
After publishing last week’s article on “Yahoo Panama – Pros and Cons” I have had a few readers contact me with notable “Cons” they have experienced with the recent upgrade process. While I know I had not covered all possible...
by denis | Feb 28, 2007 | Search
Near the end of 2006 Yahoo officially unveiled the new back end for Yahoo Marketing Solutions, widely referred to as the ‘Panama’ Update. Since then they have been slowly allowing the upgrading of accounts from the old into the new system. While not everyone has had a...
